Louis Foong — December 30, 2016 Follow @thealeagroup— December 30, 2016 With the rise of Big Data and more sophisticated strategies, techniques, and technologies, today’s marketing departments have the potential to be a pretty powerful force. Unfortunately, too many companies aren’t taking advantage of that power the way that they could be, as illustrated by … Continue reading The Evolution of the Strategic CMO [Infographic]
To many on the upper rungs of the corporate ladder, “SEO” is still a geeky term whose effects are considered to be marginal, rather than central to the company’s marketing efforts. Columnist Kevin Lee explains why this view needs to change. Kevin Lee on December 9, 2016 From its inception as a marketing discipline … Continue reading Why good SEO is strategic
by Clive Keyte Follow @intrafocusUKOctober 23, 2016 In their book ‘Blue Ocean Strategy’ W.Chan Kim and Renee Mauborgne describe four organisational hurdles to strategy execution. Their description relates to the implementation of a Blue Ocean Strategy but in truth it applies equally to any strategy. The four organisational hurdles are: 1. Being wedded to the … Continue reading 4 Hurdles to Strategic Execution
by Scott PattenOctober 15, 2016 As a professional who has chosen marketing strategy as a career discipline, I must admit that I still have a tendency to cringe at the word “strategic” as much as anyone. The word “strategy” is so often misused to represent everything from tactics to a dressed up budget to lofty, … Continue reading Strategic Planning Doesn’t Have to Be Painful
by Gilda LeicerOctober 1, 2016 Customer Success Managers are accountable for building and nurturing the on-going relationship with clients. This is broadly focused on understanding your client’s key business goals, becoming a trusted advisor, and establishing healthy relationships with decision makers that will drive the direction of your partnership with them. However, in SaaS businesses … Continue reading 5 Tips for Balancing Strategic and Operational Delivery
Derek Edmond on September 22, 2016 We’ve been in “sprint mode” with one of our clients throughout the quarter. Our key point of contact with this client has been fielding communication from all angles, with respect to a site redesign, international campaign initiatives and on communicating performance to senior leadership. Sometimes it seems like our entire … Continue reading 4 ways to improve your value as a strategic SEO partner
by Catherine Hess Follow @Right_SourcingSeptember 4, 2016 We’re living in the age of Big Data. For several years, strategic analytics and data have been a recurring theme in HR and Talent Acquisition conferences. Why? Because today’s business decisions require a basis in quantitative data, not qualitative or subjective feelings. The Bureau of Labor Statistics estimates … Continue reading Boost Your Contingent Labor Program with Strategic Analytics
August 4, 2016 It’s a great time to be in B2B sales; you have access to an ever-expanding pool of potential customers, there are more sophisticated tools for reaching prospects too, and you have the ability to engage clients in new and unique ways thanks to social media, search engines and other digital strategies. Without … Continue reading 4 Uncommon Strategies Sales Reps Can Employ For Strategic Prospecting
by Madeline Boehmer July 2, 2016 Follow @madelineboehmerJuly 2, 2016 We see it all over the news: this giant partnered with this smaller startup to bring customers added benefits. While it may seem like relatively uninteresting news in comparison to everything else that floods the newswire, these partnerships are an incredibly valuable business strategy that … Continue reading How Building Strategic Partnerships Can Boost Your Bottom Line
by Lori Haberman July 2, 2016July 2, 2016 Many organizations struggle with the decision to hire a consulting firm to provide strategic guidance. Traditionally, strategic direction has been the domain of chief officers and vice presidents, and tactical consulting might be the area that is outsourced. So, why hire a strategic consulting firm? There are … Continue reading 7 Reasons to Hire a Strategic Consulting Firm
