Tag Archives: Strategy

3 proven ways to use ChatGPT to beef up your content strategy

Scale content creation, outmaneuver competitors and intuitively map reader journeys using ChatGPT. Eric Dates on March 18, 2024 ChatGPT has solidified its position within the marketing community, and the mass adoption proves it’s not going anywhere but up. While most view it as a way to generate new content, I look at it to help … Continue reading 3 proven ways to use ChatGPT to beef up your content strategy →

Understanding SEO vs. PPC: Timing and Strategy for Optimal Results

SEO And PPC

Ruud Hein | February 29th, 2024 Understanding SEO vs. PPC: Timing and Strategy for Optimal Results ## SEO and PPC Defined The goal of both SEO and PPC is to get more and better qualified traffic to a website, however, they use different means and principles to achieve it. SEO (Search Engine Optimization) … Continue reading Understanding SEO vs. PPC: Timing and Strategy for Optimal Results →

When and how to move beyond performance marketing to brand strategy

Marketing Performance

Explore the paradox of performance marketing and uncover the importance of evolving toward brand storytelling and relationship-building. Antoine Grant on February 12, 2024 Performance marketing is a crucial tool for growing brands, but over-reliance can backfire as competition intensifies. To build a sustainable business, companies should evolve their strategy by leveraging user data to refine … Continue reading When and how to move beyond performance marketing to brand strategy →

Inside Apple and Usher’s Super Bowl halftime strategy

Super Bowl Advertisement

By Jeff Beer February 09, 2024 Following up a massive success can be a daunting task, whether you’re talking about music or sports. Just ask the 1970 Boston Celtics or Dr. Dre’s The Aftermath. Last year, in the first of a five-year deal with the NFL, Apple worked with Roc Nation and Rihanna to … Continue reading Inside Apple and Usher’s Super Bowl halftime strategy →

This one simple strategy will supercharge your career

Career Development

By Dan Kraemer February 07, 2024 At most companies, whether big or small, there are innovation projects brewing and bubbling. Sometimes they are side-projects started by technical teams, or they are larger initiatives spearheaded by company leaders or division-heads in sales, marketing, or biz dev. Often, these projects aim to create new internal tools … Continue reading This one simple strategy will supercharge your career →

The art of running an email strategy assessment

Email Strategy

New year, new strategy — there’s no time like Q1 to evaluate an email program to see if it needs a reset. Natalie Jackson on January 26, 2024 Email strategies are facing a whirlwind of change: from legislative pressure to announcements from companies like Yahoo! and Google, this is the perfect time to give your … Continue reading The art of running an email strategy assessment →

People should be at the center of your business strategy

Business Strategy

By Victoria Repa January 25, 2024 As a business leader, there is one strategy I always follow whenever my company enters a period of crisis and instability. And no, it has nothing to do with business analytics or metrics. Instead, I start investing more energy in maintaining my physical and mental well-being: meditations, physical … Continue reading People should be at the center of your business strategy →

Decoding generative AI: How to build a basic genAI strategy for your marketing organization

Generative AI

Get started on building a basic AI strategy by identifying opportunities and objectives, your internal user base and KPIs. Lisa Peyton on January 2, 2024 A few days ago, I joined a virtual holiday happy hour event with my best friend from college, Will, and our close mutual friend, Erin. Erin is a seasoned PR … Continue reading Decoding generative AI: How to build a basic genAI strategy for your marketing organization →

Top tips for building a successful brand strategy in 2024 and beyond: Part 2

Branding Strategy

In this second part of a two-part feature, learn more about the relationship between brand and behaviors, emotions and feelings. Jade Bunke on December 11, 2023 In the second part of this two-part feature, Jade Bunke discusses triggering the right customer behaviors, the differences between emotions and feelings and how to future-proof your brand strategy. … Continue reading Top tips for building a successful brand strategy in 2024 and beyond: Part 2 →

How to create a re-engagement strategy that doesn’t insult your subscribers

Marketing Strategy

Here’s what email marketers should and shouldn’t do to manage inactive subscribers and rebuild engagement. Kath Pay on December 19, 2023 I thought I could get through 2023 without having to address a perennial problem for email marketers: how to manage seemingly unengaged subscribers without cutting them off. I was wrong. On Dec. 1, Google … Continue reading How to create a re-engagement strategy that doesn’t insult your subscribers →