Tag Archives: Strategy

The CMO’s guide to aligning martech and business strategy

Learn how syncing your martech stack with overall business vision and goals can improve efficiency, customer satisfaction and growth. Gene De Libero on December 14, 2023 Let’s discuss the elephant in the room: is your martech stack aligned with your business goals? This isn’t just a “check-in now and then” thing. It’s about making sure … Continue reading The CMO’s guide to aligning martech and business strategy →

Top tips for building a successful brand strategy in 2024 and beyond

Branding Strategy

Mapping your brand goal to behaviors and emotions is key to building a successful strategy. Jade Bunke on December 8, 2023 In this two-part feature, Jade Bunke offers a step-by-step guide to building a successful brand. A brand is an organization’s most valuable asset. The art of capturing the hearts and minds of your customers … Continue reading Top tips for building a successful brand strategy in 2024 and beyond →

Why edge cases matter in marketing strategy

Marketing Strategy

Learn why you shouldn’t dismiss edge cases easily and how to use them to improve your marketing. Greg Krehbiel on December 4, 2023 As a general rule, marketers should major in the majors. We should pay attention to the things that make a significant difference. We don’t want to waste time trying to solve “edge … Continue reading Why edge cases matter in marketing strategy →

Meta’s new legal strategy: calling the FTC’s actions unconstitutional

Regulations

By Chris Stokel-Walker November 30, 2023 The Federal Trade Commission (FTC) has been behind some of the most eye-watering fines and censures of big tech companies in the last few years. But now arguably the biggest big tech company of them all is seeking to get its own back—by petitioning a court to declare … Continue reading Meta’s new legal strategy: calling the FTC’s actions unconstitutional →

Email marketing strategy: A marketer’s guide

Email Marketing Strategy

An in-depth guide to email marketing strategy including both the positive elements and the toxins and traps that can derail you. Kim Davis on October 30, 2023 We are grateful to Kath Pay and Ryan Phelan for their assistance with this guide. Email has long been one of the most reliable marketing channels for getting … Continue reading Email marketing strategy: A marketer’s guide →

Inside Adobe’s strategy to rule generative AI

Adobe AI Innovation

By Mark Wilson The year was 2022—a lifetime ago. OpenAI, Midjourney, and Stability AI were going viral in an endless stream of posts shared on social media. The world dropped its collective jaw at the ability to type a few words and transform them into realistic photos, product renders, and rich illustrations. And Adobe, … Continue reading Inside Adobe’s strategy to rule generative AI →

Why you should always ask why: Strategy must lead tactics in marketing planning

Marketing Strategy

It’s time to get out of a tactics-first mindset and chart a strategic course based on knowing why you’re doing what you’re doing. Ryan Phelan on August 22, 2023 Remember the COVID times? I’ll wait while you stop twitching. It was hellish for a while, but for marketers, it was also all about doing things, … Continue reading Why you should always ask why: Strategy must lead tactics in marketing planning →

Let data be the biggest driver behind your advertising strategy by Cynthia Ramsaran

Advertisement Platforms

Dun & Bradstreet’s SVP of digital audiences discusses why B2B and B2C buying behaviors have changed and why accurate data is the key to staying ahead. Cynthia Ramsaran on August 16, 2023 Businesses have recognized the importance of informed decision-making when it comes to purchasing. Thus, marketers rely heavily on data analytics, audience segmentation and … Continue reading Let data be the biggest driver behind your advertising strategy by Cynthia Ramsaran →

Turing AI Claims Increase In Metrics Since Refining Its ABM Strategy

ABM Strategy

Turing AI Claims Increase In Metrics Since Refining Its ABM Strategy by Ray Schultz , August 14, 2023 Cybersecurity company Turing AI says it has achieved substantial increases in open and click rates by working with FlashIntel. Turing AI, which provides AI solutions, felt the need need to refine its ABM strategy to connect more effectively … Continue reading Turing AI Claims Increase In Metrics Since Refining Its ABM Strategy →

Balancing generalists and specialists: An essential strategy for marketing success

Marketing Strategy

Is it better to specialize or generalize? Here’s why blending both might be your key to unlocking unprecedented marketing success. Gene De Libero on August 14, 2023 In the marketing industry, the debate between being a jack-of-all-trades or a master of one is perennial. This discussion is vital for anyone in the marketing industry, particularly … Continue reading Balancing generalists and specialists: An essential strategy for marketing success →