Dun & Bradstreet’s SVP of digital audiences discusses why B2B and B2C buying behaviors have changed and why accurate data is the key to staying ahead. Cynthia Ramsaran on August 16, 2023 Businesses have recognized the importance of informed decision-making when it comes to purchasing. Thus, marketers rely heavily on data analytics, audience segmentation and … Continue reading Let data be the biggest driver behind your advertising strategy by Cynthia Ramsaran
Turing AI Claims Increase In Metrics Since Refining Its ABM Strategy by Ray Schultz , August 14, 2023 Cybersecurity company Turing AI says it has achieved substantial increases in open and click rates by working with FlashIntel. Turing AI, which provides AI solutions, felt the need need to refine its ABM strategy to connect more effectively … Continue reading Turing AI Claims Increase In Metrics Since Refining Its ABM Strategy
Is it better to specialize or generalize? Here’s why blending both might be your key to unlocking unprecedented marketing success. Gene De Libero on August 14, 2023 In the marketing industry, the debate between being a jack-of-all-trades or a master of one is perennial. This discussion is vital for anyone in the marketing industry, particularly … Continue reading Balancing generalists and specialists: An essential strategy for marketing success
ABM is a key aspect of B2B marketing. Learn how to take a strategic approach to it. Kim Davis on July 31, 2023 Account Based Marketing is intrinsically strategic. ABM is a B2B marketing strategy that focuses on working with target accounts to market in a measured and structured way. If you’re entirely new … Continue reading Account-based marketing strategy
By Yonason Goldson July 16, 2023 Look before you leap. You can’t be too careful. An ounce of prevention is worth a pound of cure. Yes, it’s a dangerous world out there, and there are many good reasons to be afraid. So many, in fact, that we have an encyclopedia of conditions associated with fear. Arachnophobia is … Continue reading Try this strategy to conquer the fear of fear itself
Explore why employee advocacy could be a game-changer, with practical tips, examples and actionable steps to get started today. Stephanie Trovato on June 21, 2023 Picture this. You’ve just hit the “publish” button on your company’s latest blog post. A masterpiece, full of trend analyses, punchy insights and actionable takeaways. Once upon a time, you … Continue reading Employee advocacy: The untapped goldmine in your content marketing strategy
Integrating Cross-Functional Teams into Your Growth Marketing Strategy Abeer Raza / 27 May 2023 A one-size fits all approach is, to say the least, outdated, and so are teams that follow this approach. To create efficient, growth-oriented teams, you need a diverse set of skills, and cross-functional collaborations provide you with just that opportunity. … Continue reading Integrating Cross-Functional Teams into Your Growth Marketing Strategy
Organizations will often get a new technology before they know what they are going to do with it. Strategy must drive tech decisions. Chris Wood on May 23, 2023 Customer journey orchestration (CJO) uses different tools to provide seamless experiences for customers and increase revenue. Because customer journey orchestration casts a broad net across the … Continue reading How to build a customer journey orchestration strategy
Here’s how to craft a solid strategy for attracting and engaging qualified attendees to ensure your virtual event’s success. Allison Saget on May 18, 2023 While virtual events are a great way to connect with your customers and prospects, getting qualified attendees is often a challenge. Events have become more accessible in today’s digital world, … Continue reading How to craft a winning event strategy: A 7-step framework
By Jeff Beer May 14, 2023 “Hey guys, here are this month’s best-selling Amazon Lulu lookalikes, and I used to work at Lulu, so I promise you these are identical!” In late January, TikTok user Ariana Vitale posted about products that supposedly look and feel just like Lululemon apparel—at a fraction of the cost. … Continue reading Lululemon’s brilliant dupe strategy should be duplicated by every brand
