Tag Archives: Strategy

Account-based marketing strategy

ABM is a key aspect of B2B marketing. Learn how to take a strategic approach to it. Kim Davis on July 31, 2023 Account Based Marketing is intrinsically strategic. ABM is a B2B marketing strategy that focuses on working with target accounts to market in a measured and structured way. If you’re entirely new … Continue reading Account-based marketing strategy →

Try this strategy to conquer the fear of fear itself

Stress Management

By Yonason Goldson July 16, 2023 Look before you leap. You can’t be too careful. An ounce of prevention is worth a pound of cure. Yes, it’s a dangerous world out there, and there are many good reasons to be afraid. So many, in fact, that we have an encyclopedia of conditions associated with fear. Arachnophobia is … Continue reading Try this strategy to conquer the fear of fear itself →

Employee advocacy: The untapped goldmine in your content marketing strategy

Employee Advocacy

Explore why employee advocacy could be a game-changer, with practical tips, examples and actionable steps to get started today. Stephanie Trovato on June 21, 2023 Picture this. You’ve just hit the “publish” button on your company’s latest blog post. A masterpiece, full of trend analyses, punchy insights and actionable takeaways. Once upon a time, you … Continue reading Employee advocacy: The untapped goldmine in your content marketing strategy →

Integrating Cross-Functional Teams into Your Growth Marketing Strategy

Team Management

Integrating Cross-Functional Teams into Your Growth Marketing Strategy Abeer Raza / 27 May 2023 A one-size fits all approach is, to say the least, outdated, and so are teams that follow this approach. To create efficient, growth-oriented teams, you need a diverse set of skills, and cross-functional collaborations provide you with just that opportunity. … Continue reading Integrating Cross-Functional Teams into Your Growth Marketing Strategy →

How to build a customer journey orchestration strategy

Customer Journey

Organizations will often get a new technology before they know what they are going to do with it. Strategy must drive tech decisions. Chris Wood on May 23, 2023 Customer journey orchestration (CJO) uses different tools to provide seamless experiences for customers and increase revenue. Because customer journey orchestration casts a broad net across the … Continue reading How to build a customer journey orchestration strategy →

How to craft a winning event strategy: A 7-step framework

Event Management

Here’s how to craft a solid strategy for attracting and engaging qualified attendees to ensure your virtual event’s success. Allison Saget on May 18, 2023 While virtual events are a great way to connect with your customers and prospects, getting qualified attendees is often a challenge. Events have become more accessible in today’s digital world, … Continue reading How to craft a winning event strategy: A 7-step framework →

Lululemon’s brilliant dupe strategy should be duplicated by every brand

Branding Trends

By Jeff Beer May 14, 2023 “Hey guys, here are this month’s best-selling Amazon Lulu lookalikes, and I used to work at Lulu, so I promise you these are identical!” In late January, TikTok user Ariana Vitale posted about products that supposedly look and feel just like Lululemon apparel—at a fraction of the cost. … Continue reading Lululemon’s brilliant dupe strategy should be duplicated by every brand →

Alan Weiss Believes Organizations Need ‘Sentient Strategy’ Because There Is ‘No Normal’

Corporate Accountability

Alan Weiss Believes Organizations Need ‘Sentient Strategy’ Because There Is ‘No Normal’ GRIT DAILY / 09 May 2023 People enjoy the comfort of believing that tomorrow will be more or less like today but, hopefully, better. The Covid-19 pandemic rattled that assumption but it has returned labeled as “the new normal.” Alan Weiss, a consultant, … Continue reading Alan Weiss Believes Organizations Need ‘Sentient Strategy’ Because There Is ‘No Normal’ →

Trackhouse and Pitbull are bringing a very different kind of brand strategy to NASCAR

Marketing Innovation

By Jeff Beer May 03, 2023 When it comes to graphic designs on NASCAR race cars, there is a formula we’re all pretty familiar with: the big numbers and the sponsor names and logos plastered in a varyingly creative collage. But this past weekend at Delaware’s Dover Motor Speedway, there was a new approach. … Continue reading Trackhouse and Pitbull are bringing a very different kind of brand strategy to NASCAR →

Walmart may be dumping Bonobos and Eloquii, but its strategy wasn’t a total flop

Walmart

By James Surowiecki April 21, 2023 When Walmart announced today that it was selling online women’s-apparel brand Eloquii to FullBeautyBrands, just days after selling online menswear brand Bonobos for $75 million to a brand-management firm and the retailer Express, it marked the end of an experiment that started in 2016. That’s when Walmart … Continue reading Walmart may be dumping Bonobos and Eloquii, but its strategy wasn’t a total flop →