Alan Weiss Believes Organizations Need ‘Sentient Strategy’ Because There Is ‘No Normal’ GRIT DAILY / 09 May 2023 People enjoy the comfort of believing that tomorrow will be more or less like today but, hopefully, better. The Covid-19 pandemic rattled that assumption but it has returned labeled as “the new normal.” Alan Weiss, a consultant, … Continue reading Alan Weiss Believes Organizations Need ‘Sentient Strategy’ Because There Is ‘No Normal’
By Jeff Beer May 03, 2023 When it comes to graphic designs on NASCAR race cars, there is a formula we’re all pretty familiar with: the big numbers and the sponsor names and logos plastered in a varyingly creative collage. But this past weekend at Delaware’s Dover Motor Speedway, there was a new approach. … Continue reading Trackhouse and Pitbull are bringing a very different kind of brand strategy to NASCAR
By James Surowiecki April 21, 2023 When Walmart announced today that it was selling online women’s-apparel brand Eloquii to FullBeautyBrands, just days after selling online menswear brand Bonobos for $75 million to a brand-management firm and the retailer Express, it marked the end of an experiment that started in 2016. That’s when Walmart … Continue reading Walmart may be dumping Bonobos and Eloquii, but its strategy wasn’t a total flop
Learn how conversational marketing improves customer engagement, accelerates sales cycles and builds relationships with B2B buyers. Stephanie Trovato on April 3, 2023 Did you know that 91% of business buyers and 86% of consumers consider the company’s experience as important as its products and services? If your B2B go-to-market strategy doesn’t prioritize delivering a personalized … Continue reading Conversational marketing: A guide to a key B2B GTM strategy
Pitch Report: Clients Are Focused On Strategy, Defining Audiences And Strong Marketplace Intel by Richard Whitman , Columnist, March 9, 2023 Media and marketing consultant ID COMMS has published a report that includes major themes that will be prominent in this year’s agency pitches. Interestingly, while media pricing will always be a factor to some … Continue reading Pitch Report: Clients Are Focused On Strategy, Defining Audiences And Strong Marketplace Intel
Ride the AI wave to improve your content marketing strategy. Show your execs and team how to create real value and meaningful experiences. Scott Vaughan on March 7, 2023 ChatGPT and generative AI’s increasing capabilities are putting a spotlight on content. Such attention benefits your go-to-market strategy across sales, marketing, brand, digital, product and more. … Continue reading 3 ways to rethink content’s role in your B2B GTM strategy
TransUnion Rebrands, Explains ‘Tru’ Strategy by Laurie Sullivan @lauriesullivan, February 22, 2023 TransUnion has announced the rebrand of its global data-solutions business, combining thousands of business-to-businesses (B2B) product lines into seven. The move follows the acquisitions of Neustar and Sontiq in December 2021. The new name of the product group is Tru. The agency Bluegreen helped … Continue reading TransUnion Rebrands Global Data Solutions, VP Of Global Brand And Marketing Talks About Strategy
Set up your brand for long-term success by focusing on data-informed insights, creator marketing and building brand advocates. Michael Brito on January 26, 2023 As we enter 2023, it’s time to look ahead and plan your digital marketing priorities for the rest of the year. Surely, it will be a year filled with innovation and … Continue reading Top 3 priorities for your 2023 B2B marketing strategy
By Lizzy Lawrence December 18, 2022 Hulu works with some of the biggest stars in the world. Selena Gomez, one of the leads of Only Murders in the Building, has 364 million Instagram followers. Kim Kardashian of The Kardashians: 336 million Instagram followers. Fame and followers, though, don’t automatically turn into viewers. “Our talent … Continue reading Inside Hulu’s winning social media strategy
Make sure you’re delivering experiences to buyers with the right level of targeting. Chris Wood on December 15, 2022 If your customer is a business, there can be multiple decision-makers and influencers within an organization to engage. That’s why many teams implement an account-based marketing (ABM) strategy. In doing so, marketers need to deliver the … Continue reading How to sharpen your B2B marketing experience strategy
