Tag Archives: Strategy

From startups to Fortune 500s: This marketing strategy is unbeatable

Success Stories

You need a new marketing strategy and “test-driven marketing” is the prime candidate. Tim Parkin on December 7, 2022 When was the last time you revisited your marketing strategy? Or do you even have one? No pre-pandemic marketing strategy is viable in today’s environment. If you haven’t reconsidered your strategy or if you aren’t getting … Continue reading From startups to Fortune 500s: This marketing strategy is unbeatable →

2 essential steps for a successful ABM go-to-market strategy

ABM Strategy

Follow these guidelines to launch, or relaunch, an ABM go-to-market approach within your organization. Chris Wood on December 1, 2022 Account-based marketing (ABM) go-to-market strategies help B2B marketers engage buyers in an intelligent way, communicating with key decision makers on their preferred channels. In order to get a new ABM go-to-market plan in place, or … Continue reading 2 essential steps for a successful ABM go-to-market strategy →

The Biden administration just made ESG investment easier, but the strategy remains controversial as ever

Politics Economic Actions

  By Wilfred Chan November 22, 2022 After a yearlong wait, the Biden administration has issued a new rule that could make it easier for your retirement plan to invest in environmentally responsible funds.  The Department of Labor rule announced today that plan sponsors of private pensions and other benefit plans covered under the Employee … Continue reading The Biden administration just made ESG investment easier, but the strategy remains controversial as ever →

Bot Strategy Of Holding Inventory In Carts Skews Metrics, Overwhelms Servers

Inventory Management

Bot Strategy Of Holding Inventory In Carts Skews Metrics, Overwhelms Servers by Laurie Sullivan  @lauriesullivan, November 17, 2022 More consumers plan to shop on Black Friday compared with Cyber Monday and Small Business Saturday, according to data released Thursday from Jungle Scout.  Fifty-seven percent of consumers say they will shop on Black Friday, compared to … Continue reading Bot Strategy Of Holding Inventory In Carts Skews Metrics, Overwhelms Servers →

Why Your Recruiting Strategy Should Target Military Veterans

Effective Hiring

Why Your Recruiting Strategy Should Target Military Veterans Deanna Ritchie / 11 Nov 2022   Today’s job market is ever-changing. Unfortunately, as the market adjusts to numerous recent setbacks, companies often lose sight of recruiting military veterans. Despite talk of a looming recession, the U.S. unemployment rate in October 2022 remained near record lows. For … Continue reading Why Your Recruiting Strategy Should Target Military Veterans →

Modeled behavior: A future-proofed new measurement strategy

Strategy

Rather than shying away from modeled attribution, marketers should look to further understand and wholeheartedly embrace it.  Nick Yang on November 7, 2022 In the current privacy-centric environment, traditional methods of marketing and analytics measurement are no longer viable. So the urgent question is, what are the key next steps brands should take to be … Continue reading Modeled behavior: A future-proofed new measurement strategy →

Microsoft Job Posts Hint At New Strategy For Windows, Cloud, Ads

Microsoft Employees

Microsoft Job Posts Hint At New Strategy For Windows, Cloud, Ads by Laurie Sullivan  @lauriesullivan, November 4, 2022 A Microsoft job post hints at an ad-supported version of Windows. Ads could have a bigger role for the company in this strategy.The recruitment listing, initially spotted by ZDNet, calls for a principal software engineering manager. The … Continue reading Microsoft Job Posts Hint At New Strategy For Windows, Cloud, Ads →

Cirque du Soleil spotlights its digital strategy

Digital Strategy

The world’s largest contemporary circus deploys a composable martech stack with key components from Sitecore. Kim Davis on October 25, 2022 Today’s digital experience platforms are geared up to serve every kind of business, traditional or disruptive, from D2C and e-commerce to banks, engineering and construction and publishing. How about the largest contemporary circus company … Continue reading Cirque du Soleil spotlights its digital strategy →

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