Samba TV Sells Media-Sales Business To MiQ, Strikes Measurement Deal by Wayne Friedman , January 13, 2023 Looking to eliminate any media business conflicts going forward in the measurement space, Samba TV has sold off its media sales unit to MiQ, a programmatic media company, in a multi- year deal. At the same time, Samba … Continue reading Samba TV Sells Media-Sales Business To MiQ, Strikes Measurement Deal
Tag Archives: strikes
Labor strikes have doubled in the past year. Is high inflation part of the reason?
By Sam Becker June 23, 2022 High inflation and worries about economic contraction are stunting the markets but proving to be catalysts for growth in one area: an interest in striking and unionizing. The number of strikes between January and May 2022 is double that of last year, according to data … Continue reading Labor strikes have doubled in the past year. Is high inflation part of the reason?
Xandr Strikes Trial Deals With Six Measurement Companies
Xandr Strikes Trial Deals With Six Measurement Companies by Wayne Friedman , April 21, 2022 Building on more TV measurement tests from TV advertising sellers, Xandr, the advanced advertising/marketplace unit now owned by Microsoft, announced it has struck deals with six measurement companies in preparation for the upfront TV market. Comscore, EDO, Samba TV, TVision, … Continue reading Xandr Strikes Trial Deals With Six Measurement Companies
Fanatics strikes again as Topps lands Euros 2024 and 2028 rights
By Jeff Beer April 06, 2022 Every four years during the UEFA Euros, there is something soccer fans young and old around the world have in common. Sure, they cheer on different national teams and players in one of the biggest sporting events on the planet, but with that comes the shared experience of … Continue reading Fanatics strikes again as Topps lands Euros 2024 and 2028 rights
There Are Balls and Strikes – How Do You Make the Right Call?
James Glover — June 18, 2018 Follow @coherentpath — June 18, 2018 Far too often in email, retail marketers take the ‘one-size-fits-all’ approach to promote new products. They pick the biggest trend of the season and promote it relentlessly to everyone. Unfortunately, this strategy of honing the most popular item of the moment can be … Continue reading There Are Balls and Strikes – How Do You Make the Right Call?
How mobile marketers can prepare for when tragedy strikes
When news happens, there are times when brands must respond, and respond quickly. Contributor Polly Alluf says mobile marketers need to ensure their apps can be modified as quickly as other channels. Polly Alluf on February 6, 2017 chrisdorney / Shutterstock.com Am I glad that 2016 is over. From David Bowie to Carrie Fisher … Continue reading How mobile marketers can prepare for when tragedy strikes
How to Create a Hiring Process That Consistently Strikes Gold
Paul Peters — February 1, 2017 Follow @paultweeters— February 1, 2017 Have you ever accidentally discovered an amazingly talented employee? Someone who you thought you’d just hired to cover a simple task, or maybe interviewed just because they were one of the few that applied, and then discovered that they had talents far beyond what … Continue reading How to Create a Hiring Process That Consistently Strikes Gold
Customer Criticism: How to Respond to Your Customers When Negative Feedback Strikes
By Phillip Smith, Published November 3, 2014 Customer criticism is part and parcel of the digital age; even the most experienced and successful retailers can now easily fall by the way-side if they’re not alert. With extended outlets for consumers to make contact it’s likely that if phones aren’t answered and emails are ignored social … Continue reading Customer Criticism: How to Respond to Your Customers When Negative Feedback Strikes
Don’t Let Postal Strikes Affect Your Business, Consider Email Delivery Instead
By Simon Johnston, Published November 1, 2014 So, imagine the Internet went on strike. The World Wide Web downed tools and began negotiating for better pay and improved working conditions. The Internet compiled and lodged a list of grievances to be resolved before things could go back to operational normality. If this ever happened – … Continue reading Don’t Let Postal Strikes Affect Your Business, Consider Email Delivery Instead