Chief marketing officers must map new technologies to core business objectives and articulate how they contribute to meeting goals. Here’s how. Jim Yu on February 28, 2019 There has been an explosion in both consumer technology and marketing technology over the past decade. The simultaneity of those growth spurts is far from coincidental as … Continue reading A strong central stack of technology begins with the CMO
Measuring five core components go a long way in achieving success on Amazon. Here’s how. Rami Odeh on February 15, 2019 To secure a mortgage, prospective homeowners need to prove their creditworthiness and financial health with a strong FICO score. A FICO score is the three-digit number based on one’s credit reports that help creditors … Continue reading How strong is your Amazon ‘health?’
Tony Delmercado — January 15, 2019 Follow @tdelmercado — January 15, 2019 Bad bosses might demand respect, but true leaders make it their mission to earn it. That’s because bosses like to talk about how great they are. They blame problems on their teams and take credit for successes that have little to do with … Continue reading Command Respect; Don’t Demand It: 6 Qualities of Strong Leaders
Abhishek Talreja — January 11, 2019 Follow @Abhishekt5 — January 11, 2019 As a small business owner, you may feel overwhelmed by everyday challenges. Small businesses have to keep looking for new clients. There’s a constant pressure of daily expenditures. Imagine a situation where you didn’t have to run around and chase new clients all … Continue reading 10 Awesome Tips for Small Businesses to Maintain Strong Customer Relationships
Ben Duchesney — December 23, 2018 — December 23, 2018 You had a strong year, but what if it was just a little bit better? As most holiday marketing comes to an end, your customers are still buying. When you’re taking a few days off, so are your customers, which means they have the time … Continue reading Create a Holiday Flash Sale Email to End the Year Strong
Stephanie Ockerman — December 13, 2018 Follow @thetravelchica — December 13, 2018 Servant-leaders must create a strong foundation that helps people feel empowered to take action, enables them to move forward in a common direction despite uncertainty, and to feel inspired and resourceful during challenging times. The 4 V’s can help you establish this strong … Continue reading Servant Leadership 101: The 4 V’s to Create a Strong Foundation
Personal Branding Blog — December 6, 2018 — December 6, 2018 There’s a lot you can do to improve your personal brand’s social media influence. When you persuade people, your visibility and authority will both rise as a result. How can your brand gain more recognition online? By forging meaningful relationships with individuals and leaders … Continue reading How To Build a Strong Social Media Influence
RBC Survey: Strong Online Ad Growth Trends ‘Largely Intact’ by Laurie Sullivan @lauriesullivan, (September 05, 2018) RBC Capital Markets’ semiannual survey of 1,770 advertising professionals digs deep into budget allocations, future spend, and return on investments for online advertising to analyze trends. While online remains a key marketing channel, the study — Net Advertising Survey: … Continue reading RBC Survey: Strong Online Ad Growth Trends ‘Largely Intact’
7 Tips That Will Make Your Social Media Marketing UsefulVenturing into social media and creating something to post every other day does not necessarily mean that you are doing something useful for your brand. Every social media marketer desires to get an excellent shared count, steady traffic and good ranking on search engines.Achieving the mentioned … Continue reading 7 Tips That Will Make Your Social Media Marketing Useful
David Kiger — July 9, 2018 Follow @davidkiger — July 9, 2018 rawpixel / Pixabay Heightened levels of public attention and analysis come with the territory for CEOs. This high-profile visibility makes it even more important for leaders to have a strong sense of ethics, and to be accountable when mistakes are made. … Continue reading A Strong Sense of Ethics is Vital for CEOs to Lead a Successful Business
