By Clint Rainey July 26, 2022 The value of the U.S. dollar is the strongest it’s been in a generation, which means Americans planning vacations to Europe or wiring cash to family in Latin America are not upset. However, if you happen to be a U.S. company that earns a decent percentage … Continue reading The strongest dollar in 20 years is wiping billions off U.S. company earnings. Here’s why
Tom Martin October 19, 2021 A recent article in the Economist discussing McKinsey & Co.’s PR struggle with their role in the unfurling of the opioid crisis suggests that a key facet of the firm’s marketing strategy difficulties is in fact the lynchpin in the product they sell: the firm’s model requires its consultants to … Continue reading The Strongest Question in Your Marketing Strategy Isn’t “How?” It’s “Why?
Lauren Barry — June 11, 2020 The COVID-19 pandemic and the continued stay at home orders much of the world is still experiencing has created extraordinary challenges for businesses of all kinds. With varying degrees of readiness, enterprises around the world have had to quickly transition to a remote workforce and find ways to continue … Continue reading Video is the Backbone of the Strongest Business Continuity Plans
