Even though the number of “never active” subscribers is dwindling, marketers need to implement strategies for continued success, says columnist Jason Warnock. He explains how you can put those strategies into place. Jason Warnock on September 15, 2015 Not long ago, marketers were struggling to reach a consumer’s inbox. Marketers sent multiple emails a week; … Continue reading Here’s How Marketers Can Build On Their “Never Active” Subscriber Base
Jesse RichardsonJuly 13, 2015 As a business owner, you often talk about your revenue coming from your customers – the people who purchase your product. In a traditional sense of the word, “customer” doesn’t imply much more than that: a person who receives your goods or services in exchange for monetary or some other form … Continue reading What’s the Difference Between a Subscriber and a Customer?
As Canadian subscriber growth slows, columnist Kevin Gallant explains how email marketers can get up to speed on CASL and increase clicks. Kevin Gallant on May 15, 2015 It came as no surprise that the Canadian Anti-Spam Legislation (CASL) was going into effect. Although rumors were circulating about the new policy as early as 2010, … Continue reading The Impact Of Canadian Anti-Spam Legislation On Subscriber Rates
Mari KaneMarch 17, 2015 As a blogger, publishing an ebook of posts is an easy and effective way to promote yourself as an industry authority. Once created, you could sell the ebook on Amazon or Smashwords to make a little passive income. Or, you can give away the ebook in exchange for the name and … Continue reading Publish an Ebook of Posts to Build your Subscriber List
Columnist Tom Sather analyzed the first emails 100 retailers sent to new subscribers. He shares the results here. Tom Sather on March 4, 2015 Sending welcome emails to new subscribers is considered a best practice among most email marketers today. At the very least, it helps confirm permission with the subscriber, sets expectations and provides … Continue reading How Welcome Emails Help Predict Future Subscriber Engagement & Value
Subscribers change over time. Their needs change. Their interests change. Their goals change. And change can be very dramatic from year to year and season to season. So even if your email program has a great onboarding program where you learn about subscribers’ preferences, it’s not enough. Analyzing subscriber behavior can give you valuable insights … Continue reading Four Keys To Improved Subscriber Journey With Progressive Profiling
