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Mayo Oshin — October 2, 2019 Follow @mayowaoshin Shortly after midnight on September 26, 1983, the world nearly came to an end. A few hours earlier, Stanislav Petrov—a lieutenant colonel in the Soviet Air Defense Forces—began his shift as the duty officer at Serpukhov-15, a secret command center near Moscow where the Soviet military monitored … Continue reading The Subtle Art of Delay: Why Waiting Is the Difference Between Success and Failure
How do you know if real humans or bots are clicking on your ads? Columnist Soo Jin Oh dives into the results of a test monitoring fraudulent behavior and discusses the takeaways for online advertisers. Soo Jin Oh on January 30, 2018 The digital advertising industry’s got a big problem, and it’s not going … Continue reading Recognizing the subtle signs that point to possible ad fraud
Dave Brock — November 9, 2017 Follow @davidabrock — November 9, 2017 Yanns / Pixabay Nuance is important to our ability to connect with impact to our customers and our people. Yet, too often, we miss it, or completely ignore it. Let’s start with what nuance is: 1 :a subtle distinction or variation “Nuances of … Continue reading Nuance, So Subtle, We Often Miss It
Targeting based on ethnicity and social contructs is both outdated and ineffective. Contributor Mark Williams discusses how affinity and retargeting are the way forward for today’s marketers. Mark Williams on November 8, 2017 In the early days of advertising, the goal was to appeal to most people. With the right frequency and messaging, advertisers … Continue reading The subtle ways advertisers target audiences — and why they shouldn’t
by Taylor Pearson Follow @TaylorPearsonMeAugust 7, 2016 If you’re trying to reach your potential, when should you double down on your strengths and when should you mitigate weaknesses? One view is that “if you work on your weaknesses you’ll end up with a lot of mediocre weaknesses.”1 This is terrible policy. You can do fine … Continue reading The Subtle Art Of Reaching Your Potential
