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Tag Archives: Subtle

The Subtle Art of Delay: Why Waiting Is the Difference Between Success and Failure

Mayo Oshin — October 2, 2019 Follow @mayowaoshin Shortly after midnight on September 26, 1983, the world nearly came to an end. A few hours earlier, Stanislav Petrov—a lieutenant colonel in the Soviet Air Defense Forces—began his shift as the duty officer at Serpukhov-15, a secret command center near Moscow where the Soviet military monitored … Continue reading The Subtle Art of Delay: Why Waiting Is the Difference Between Success and Failure

The subtle ways advertisers target audiences — and why they shouldn’t

Targeting based on ethnicity and social contructs is both outdated and ineffective. Contributor Mark Williams discusses how affinity and retargeting are the way forward for today’s marketers. Mark Williams on November 8, 2017   In the early days of advertising, the goal was to appeal to most people. With the right frequency and messaging, advertisers … Continue reading The subtle ways advertisers target audiences — and why they shouldn’t