June 09, 2024 For AI to really succeed, we need to protect private data An American AI model based on clear property rights and data privacy will inspire more participation than a Chinese AI model with its data controlled by the CCP. BY Matt Calkins A few days ago, 13 AI employees wrote an open letter … Continue reading For AI to really succeed, we need to protect private data
Why Andi May Succeed In Search Automation Where Others Failed by Laurie Sullivan , Staff Writer @lauriesullivan, September 7, 2023 What happens when someone gets fed up with ads and SEO spam in search? They start a search engine. At least Angela Hoover did. She founded San Francisco-based Andi Search in September 2021 after taking a … Continue reading Why Andi May Succeed In Search Automation Where Others Failed
Selling On Amazon? NP Digital Shares Tactics To Succeed by Laurie Sullivan , Staff Writer @lauriesullivan, June 28, 2023 While economic uncertainty could keep marketers guessing as to the quantity and average order value consumers will purchase during Prime Day, David Hutchinson, vice president of marketplaces at NP Digital, details several strategies that marketers can just about … Continue reading Selling On Amazon? NP Digital Shares Tactics To Succeed
By Aliza Licht April 16, 2023 While the digital age gave those who opted in the means to amplify themselves, the hybrid and often virtual landscape we now work in proves that having a personal brand is no longer a choice; it’s a requirement. To succeed, we must have the means to convey … Continue reading You need to establish a personal brand to succeed in the workplace of tomorrow—here’s how
By Jeff Beer January 08, 2023 Within the next six months, about 40% of U.S. marketers plan to fire their advertising agency. The source: a November 2022 survey by the agency-brand matchmaker SetUp, which talked to such brands as Coca-Cola, Delta Air Lines, Warner Bros., UPS, Discovery, and Home Depot, to name a few. … Continue reading How advertising creatives can succeed in the knee-buckling and night sweats of the 2023 economy
By Stephanie Vozza August 25, 2022 When you go into a negotiation, it’s natural to want to win. It can be uncomfortable to back down or give up something, but having an either/or mentality can hinder what’s possible, says Wendy Smith, coauthor of Both/And Thinking: Embracing Creative Tensions to Solve Your … Continue reading Why getting rid of this mindset can help you succeed in any negotiation
Why DEI Initiatives Fail — And How To Ensure They Succeed by Melinda Ramos , July 21, 2022 Diversity, equality, inclusion, and belonging (DEIB) policies are among the most important initiatives in the business world today. Hiring a diverse workforce helps to ensure that the organization is poised to meet the needs of all the … Continue reading Why DEI Initiatives Fail — And How To Ensure They Succeed
All email platform providers send emails, but their technologies – both software and hardware – and approaches for doing so can differ. Pamela Parker on June 3, 2022 Despite being so well-established, email marketing continues to attract more investment. Global spending on email software is expected to climb from $ 4.5 billion in 2020 to … Continue reading What is email marketing and how are platforms helping brands succeed?
By Marcus Baram May 14, 2022 After decades of decline in overtime pay, the Biden administration is considering action to sharply expand access in a time of high inflation. This is the second article of a four-part series examining the 40-year effort by big business and elected officials to deny Americans extra pay for … Continue reading Other presidents have tried and failed to expand overtime pay. Can Biden succeed?
By Herbert Lui April 24, 2022 In our early careers, we’re taught to say yes to everything; but soon, as we gain more experience, we face the opposite problem—a stream of opportunities, with uncertainty about what to say no to. We each only have 168 hours in the week to take care of … Continue reading 3 things to say no to if you want to succeed
