Jeff BullasMarch 27, 2015 A digital marketer is like a conductor. Many players, a lot of shiny noisy instruments and a big audience. It means understanding the nuances of the new web paradigms and how they interact. It’s about knowing about how each of the social and digital channels operate and interact with each other … Continue reading 10 Skills A Digital Marketing Manager Needs To Succeed
Now that GSPs are available to all advertisers, columnist Susan Waldes shares what she’s learned from participating in the lengthy beta. Susan Waldes on March 10, 2015 Gmail Sponsored Promotions (GSP) have been around for about two years as a Google beta. The platform has gone through many changes during that time, and just last … Continue reading Gmail Sponsored Promotions: Everything You Need To Know To Succeed At Direct Response With GSP, Part 1
by Adrienne Erin March 2nd, 2015 Adrienne Erin Adrienne Erin is a freelance writer and blogger who specializes in social media marketing. After the release of Google’s Pigeon update in mid-2014, local search became more important than ever. Some businesses – such as those from the jobs, real estate, film and insurance industries – tumbled … Continue reading You Too Can Succeed With These 5 Outstanding Local SEO Campaigns
Mark SchaeferFebruary 23, 2015 It’s not often that I disagree with the super-smart author and entrepreneur Seth Godin but today is one of those days. He recently wrote a wonderful and provocative post called “Is Google making the web stupid?” opining that the economics of search are “strangling” the best content. He didn’t use the … Continue reading 10 Soul-Grabbing Brands That Prove You Don’t Need SEO to Succeed
Ivan SerranoJanuary 11, 2015 Do you ask yourself each day how you can gain more followers on your Instagram account? If so, you’re in the right place. Instagram is a powerful tool for telling a visual story about your brand. As social media users continue to demand more visual content, brands will need a platform … Continue reading 29 Tips on How to Succeed With Your Instagram Marketing – Infographic
Personal Branding Blog January 2, 2015 Upon hearing the question, how quickly will someone make money after experiencing your programs I was stunned. How could that possibly be quantifiable regardless of whose service it might be? Numerous possibilities play into the final answer. The following insights are worthy of serious consideration for … Continue reading 3 Variables to Implement and Succeed
By Britni McCotter, Published November 12, 2014 Consumers are bored. Attention spans are short. People are tired of the sales pitch. We content marketers have all heard those things by now. Today’s consumer craves something more than ads, something that allows them to be part of the brand’s bigger picture. I don’t know about you, … Continue reading Ignoring Your Brand Is the Only Way To Succeed At Content Marketing
By Ginger Shimp, Published October 14, 2014 My son is an only child and when he was five or six years old, we would arrange playdates with other kids so that he wouldn’t be lonely. These playdates were so important to him that he would studiously prepare. Not only would he line up the toys … Continue reading Marketing Strategies Need Honesty To Succeed
Marketing has shifted from a static PR driven world to digital. Your biz has to be digitally competent to survive in today’s tech drenched world. The web is littered with lousy domain names: how to avoid this fate. Great domain names blend creativity and have finite attributes. A brandable domain has to work across social … Continue reading 3 Critical Digital Strategies Your Business Must Have To Succeed
Strategy by Sean MacEntee Search Engine Optimization (SEO) is used to maximize user traffic to the website. It can be best described as several methods and practices used to improve the way that a website is seen and interpreted by a search engine. On paper, this sounds easy enough, however the concept can actually be … Continue reading 3 Proven Strategies to Succeed in SEO
