Building brand loyalty starts with trust. Here’s how to turn customers into advocates, increase lifetime value and protect your reputation. Shama Hyder on October 15, 2024 We make purchase decisions based on whether or not we trust brands. For low-cost items, we may be willing to take a risk, but for major purchases, trust … Continue reading How customer-centric marketing fuels long-term success
September 22, 2024 5 questions to help you discover your own story of success Simply asking ourselves these questions increases the likelihood that we will find our way to meaningful answers. BY Yonason Goldson You’re on vacation, strolling through a small European town. Your senses feast on the blueness of the sky, the texture of the clouds, … Continue reading 5 questions to help you discover your own story of success
August 18, 2024 Make this simple mindset shift to reject negativity and stay focused on success A positive mindset shift can literally change our perception of reality. BY Yonason Goldson We all love the summertime. The long days.?The warm evenings.?The wind in the trees.?The opportunity to visit faraway places. We love the summer until everything we love … Continue reading Make this simple mindset shift to reject negativity and stay focused on success
July 15, 2024 Why tailoring strategic communication is key to startup success This VC learned some key lessons in messaging after giving presentations to four different groups—including a sixth grade class and a team at Amazon Web Services. BY Adi Gozes I recently gave presentations about venture capital to four different audiences—my child’s 6th-grade class, university … Continue reading Why tailoring strategic communication is key to startup success
June 11, 2024 If you think failure is the secret to success, you’re wrong. Here’s why According to psychologists, failure doesn’t actually make you stronger—and that perception can even be damaging. BY Shalene Gupta When we fail, we tell ourselves there’s a silver lining: that failure is a necessary stepping stone for success. Thomas Edison wrote … Continue reading If you think failure is the secret to success, you’re wrong. Here’s why
May 21, 2024 The blueprint for success: 3 principles for entrepreneurs What aspiring founders and entrepreneurs can learn from this CEO who left Wall Street in his 40s to start a space company. BY Peter Platzer I vividly recall defining my life mission: “To lead, inspire, and create the business of space for the benefit of … Continue reading The blueprint for success: 3 principles for entrepreneurs
Get tips on finding the right reporting window to capture your email campaigns’ true long-term performance. Kath Pay on May 15, 2024 When someone talks about “long tail” strategy, you probably think it begins and ends with search engine marketing. But it should be a part of your email campaign planning as well. If … Continue reading Why you should track your email’s long tail to measure success (plus a case study)
Marketing automation in B2C uses different tactics and goals than in B2B, but in the end, it’s all about revenue. Mike Pastore on May 24, 2024 B2C marketing deals with consumer purchases, which means B2C marketers are targeting individuals or small groups of people who make purchase decisions. High-end consumer purchases, like automobiles and … Continue reading B2C marketing automation: The tools, tactics and prerequisites for success
May 12, 2024 3 questions to overcome the fear of success Fear of failure is natural. It’s a symptom of conscientiousness, and that’s a good thing. But fear of success is a malignant disease fatal to all your hopes and dreams. BY Yonason Goldson Entrepreneurial guru Patrick Bet David tells a story so painfully bewildering I can … Continue reading 3 questions to overcome the fear of success
May 10, 2024 How to reimagine success at work To redefine success at work, you can transform the existing job you have, or find a job that is a better fit for your gifts. BY Stephanie Harrison In one study, researchers set out to understand how people think about success. First, they asked participants to agree … Continue reading How to reimagine success at work
