April 02, 2024 How the most innovative nonprofits stand out—and succeed—in such a crowded field A focus on mission, values, and demographics is key to any successful nonprofit. BY Kristin Toussaint There are upwards of 1.7 million nonprofit organizations across the country. But that figure includes everything from public foundations to private charities to your hometown’s … Continue reading How the most innovative nonprofits stand out—and succeed—in such a crowded field
By Pavithra Mohan February 08, 2024 Earlier this month, Zoom followed in the footsteps of many of its peers in the tech industry and laid off 150 employees—about 2% of its workforce—in an effort to redirect its resources and invest in what the company described as “critical areas for the future.” One of the … Continue reading Zoom laid off its DEI team—and it’s not the only company making such cuts
By Jeff Beer January 03, 2023 On Monday, DC Shoes cofounder, Hoonigan founder, and rally-car driver Ken Block died in a snowmobile accident at the age of 55. Block is perhaps best known among mainstream audiences for his groundbreaking Gymkhana rally-car-stunt driving series, launched in 2008, which has attracted more than 500 million views … Continue reading Why Ken Block was such a masterful marketer
Maybe Breaking Up Big Tech Isn’t Such A Bad Idea by Richard Whitman , Columnist, September 27, 2019 Scott Galloway, the brash New York University business professor and author, shared the stage at Advertising Week in New York a couple of days ago. One of the interesting arguments he made was that the breakup of … Continue reading Maybe Breaking Up Big Tech Isn’t Such A Bad Idea
Tobin Lehman — June 30, 2019 Follow @gonewnorth — June 30, 2019 The gap between consent and dissent seems to be narrowing in the world of email marketing. How we approach the problem could shape our email marketing future. The Ground is Not Moving Let it be known that email marketing is still the highest … Continue reading Is There Such a Thing as “Too Much Email?”
Concerned about where your Facebook ads are appearing? Columnist Laura Collins discusses the issues surrounding brand safety on Facebook, along with some tips for organizations looking to protect themselves. Laura Collins on July 28, 2017 Caring about how you’re perceived by others is not a new concept. Even cavemen probably had moments of insecurity, … Continue reading Protecting your brand’s ads on Facebook — because there IS such a thing as bad publicity
Launching in a new city can be rewarding… or a massive flop. Columnist Megan Hannay outlines tips to help you build trust with your new audience and turn a potentially lackluster launch into a successful one. Megan Hannay on July 12, 2017 I recently tried a nationally known local delivery app that launched in … Continue reading No such thing as a free launch: A launch marketing checklist for multilocation businesses
By Gordon GeldenhuysApril 16, 2015 One of the most important things to get right in your social media monitoring strategy is to track the correct keywords in order to get a clear picture of social sentiment about your brand, product and services. This sounds as simple as tracking mentions of your company’s name or your … Continue reading Your brand is more than a hashtag, treat it as such
Ayodeji Onibalusi November 28, 2014 Let’s start with some data… It is a known fact these days that 93% of online experiences start with a search engine. In plain English, this means that having your company listed in a prominent place has very good profit potential, thus making SEO a high ROI marketing tactic. That … Continue reading Is There Really Such Thing as SEO for Small Business?
