Balance short-term profitability with long-term brand equity with a holistic approach to social media advertising. Geoff Crain on September 27, 2024 As marketers face growing pressure to get the most value from their ad budgets, return on ad spend (ROAS) has become a go-to performance metric. ROAS measures how much revenue is earned for … Continue reading How to balance ROAS, brand safety and suitability in social media advertising
IAS Brand Safety, Suitability Shows How Marketers Identified 61% Of Dangerous Content by Laurie Sullivan @lauriesullivan, August 22, 2023 Measure, calibrate, and optimize are part of a new strategy outlined in a white paper from Integral Ad Science released Tuesday. For advertisers it has become a critical part of managing media quality for campaigns. More … Continue reading IAS Brand Safety, Suitability Shows How Marketers Identified 61% Of Dangerous Content
TikTok, Zefr Partnership Provides Brand Safety, Suitability Measurement To Advertisers by Laurie Sullivan , Staff Writer @lauriesullivan, January 25, 2022 TikTok last year surpassed Google as the most-visited website in the world, making the platform an attractive channel for advertising brands. TikTok will now work with video data company Zefr to ensure that in-feed ads across … Continue reading TikTok, Zefr Partnership Provides Brand Safety, Suitability Measurement To Advertisers
