Tag Archives: Sun’s

An inside look at the Phoenix Suns’ new $100 million headquarters

April 04, 2024 An inside look at the Phoenix Suns and Mercury’s new $100 million headquarters The new headquarters is designed for the behind-the-scenes staff who makes Phoenix’s basketball teams run. BY Hunter Schwarz In Michael Lewis’ Moneyball, the Oakland Athletics use data and statistics, rather than traditional scouting methods, to build a team of players … Continue reading An inside look at the Phoenix Suns’ new $100 million headquarters →

How the Phoenix Suns built a championship brand—off the court

Branding

By Jeff Beer April 16, 2022 There was 0.9 seconds left in Game 2 of the 2021 Western Conference Finals last June, and the Los Angeles Clippers were up on the Phoenix Suns 103-102. The Suns had a baseline inbound—and a sliver of a slim chance to steal the win. Suns forward Jae Crowder … Continue reading How the Phoenix Suns built a championship brand—off the court →