Tag Archives: sunset

Universal Analytics still processing data two months after ‘sunset’

UA accounts that are still processing data could be retired at any time, so Google still strongly advises only using GA4. Nicola Agius on September 5, 2023 Google had warned that everyone would be forced to migrate over to Google Analytics 4 by July 1 or else they would lose the ability to track the performance of … Continue reading Universal Analytics still processing data two months after ‘sunset’

Google Analytics 4 Becomes Standard, Universal Analytics Will Sunset In June ’23

Google Analytics 4 Becomes Standard, Universal Analytics Will Sunset In June ’23 by Laurie Sullivan  @lauriesullivan, March 16, 2022 Google will phase out Universal Analytics next year, the company announced Wednesday. Universal Analytics properties will “stop processing new hits,” in terms of keeping track of measurement, on July 1, 2023, and Universal Analytics 360 properties will be … Continue reading Google Analytics 4 Becomes Standard, Universal Analytics Will Sunset In June ’23

Google to Sunset Average Position: Here’s What It Means

Conor Bond — March 7, 2019 — March 7, 2019 (March 08, 2019) morning, Google Ads announced that it will sunset average position—one of the original Search metrics—in September of this year. What is average position? When you’re competing in the Google Ads auction, you’re assigned an Ad Rank based on your bid and your … Continue reading Google to Sunset Average Position: Here’s What It Means