Tag Archives: Support

Skinny ABM: Few Firms Have Full Tech Stacks To Support Their Programs

ABM Strategy

Skinny ABM: Few Firms Have Full Tech Stacks To Support Their Programs by Ray Schultz , Columnist, March 3, 2023 B2B brands are doubling down on account-based marketing (ABM), devoting 28% of their 2022 marketing budget to it. In addition, 71% are increasing their 71% spend in 2023, with average budget growth of 13.1%. And … Continue reading Skinny ABM: Few Firms Have Full Tech Stacks To Support Their Programs →

Siri and Alexa may be used by protesters to attack customer support channels

Hacking Attempts

Gartner report warns that virtual assistants, which are a growing part of digital customer experience, are also a weak spot. Constantine von Hoffman on March 1, 2023 “Hey Siri, lead a protest.”  Virtual assistants like Siri and Alexa, which are a growing part of the digital customer experience, from discovery via search marketing to customer … Continue reading Siri and Alexa may be used by protesters to attack customer support channels →

ChatGTP to support digital experience analytics

Software Development

Glassbox will integrate conversational AI into its digital experience analytics platform. Kim Davis on January 18, 2023 Digital experience analytics platform Glassbox has announced that it will integrate ChatGTP with its digital experience analytics platform. This will allow users to gain insights by asking questions in their native language and having ChatGTP respond. ChatGTP is … Continue reading ChatGTP to support digital experience analytics →

Workers at Blizzard support studio Proletariat aim to unionize

Employee Unions

Blizzard intends to buy ‘Spellbreak’ studio Proletariat to speed up ‘WoW’ development   Kris Holt @krisholt It’s a busy spell for Blizzard, with Diablo Immortal, Overwatch 2 and mobile game Warcraft Arclight Rumble all arriving this year. The studio has another major release lined up in the form of World of Warcraft expansion Dragonflight, which … Continue reading Workers at Blizzard support studio Proletariat aim to unionize →

Google Says Automation Will Support Advertisers In A World Without Cookies

Cookieless Targeting

Google Says Automation Will Support Advertisers In A World Without Cookies by Laurie Sullivan  @lauriesullivan, December 19, 2022 Google has offered an in-depth look at how automation will pick up where cookies leave off when targeting ads without browser cookies. The company is collaborating with the advertising industry to transition to new private ad technologies … Continue reading Google Says Automation Will Support Advertisers In A World Without Cookies →

Eyeo Acquires Blockthrough To Further Support Advertisers, Publishers

Advertisement Industry

Eyeo Acquires Blockthrough To Further Support Advertisers, Publishers by Laurie Sullivan  @lauriesullivan, November 8, 2022 Germany-based eyeo, which developed an open-source technology to filter ads, on Tuesday announced the acquisition of Blockthrough, a Toronto-based technology company that works with digital media businesses to recover revenue lost to ad blocking, Its ad-filter technology for publishers detects … Continue reading Eyeo Acquires Blockthrough To Further Support Advertisers, Publishers →

Drift launches features to support sales teams

Sales Techniques

Conversational marketing and sales platform Drift looks to help sales teams in a time of turnover and burnout. Kim Davis on October 14, 2022 Amid market volatility, tightening budgets and widely observed burnout and turnover among sales organizations, conversation cloud platform Drift has announced four new features aimed at helping sales achieve pipeline goals. Data … Continue reading Drift launches features to support sales teams →

4 critical platforms to support customer journey orchestration: Getting started on CJO

Customer Journey

Aligning your customer data, content management, CJO and analytics and reporting platforms is crucial for CJO implementation success. Greg Kihlstrom on October 7, 2022 This is the third article in a three-part series. In case you missed them, part 1 (People) is here and part 2 (Process) is here. Customer journey orchestration (CJO) is supported … Continue reading 4 critical platforms to support customer journey orchestration: Getting started on CJO →

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