Tag Archives: Support

How Samsung transformed their customer experience with a new support site search

Customer Experience

When customers flooded the help site, a change was necessary so that marketers could keep up with demand. Chris Wood on October 20, 2021 “Our goal has always been to meet Samsung customers where they are, and offer services that are most convenient for them,” said Scott Messina, Director of Search and Design Strategy at … Continue reading How Samsung transformed their customer experience with a new support site search →

What is marketing work management and how do these platforms support agile marketing?

Marketing Education

There is a heightened need for marketing work management software, which documents and optimizes the processes, workflows and projects undertaken by digital marketers. Pamela Parker on October 7, 2021 Marketing work management platforms help marketing leaders and their teams structure their day-to-day work to meet their goals on deadline and within budget constraints, all while … Continue reading What is marketing work management and how do these platforms support agile marketing? →

Setting the Stage: B2B Website Design Tips to Support Your Content Strategy

B2B Website Tools

Jeremy Durant June 20, 2021 A great content marketing strategy relies heavily on a B2B website as the central hub of activity. The website houses the blog, resources, guides, sales sheets, links to social media, videos, and other multimedia that are part of the content strategy. For a content marketing strategy to be effective, the … Continue reading Setting the Stage: B2B Website Design Tips to Support Your Content Strategy →

Work from Where? 3 Leadership Practices that Support Employees Working From Home, Work, or Somewhere in Between

Leadership Skills

Julie Winkle Giulioni May 10, 2021 Photo by Sigmund on Unsplash Over the past decade, there’s been increased pressure for organizations to offer greater flexibility regarding when and where work gets done. The COVID-19 pandemic poured rocket fuel on the grand social experiment called ‘work from home’ (WFH.) Nearly every organization now has experience with … Continue reading Work from Where? 3 Leadership Practices that Support Employees Working From Home, Work, or Somewhere in Between →

4 Ways IT Support Drains Your Small Business

Small Business Challenges

Peter Navarro May 3, 2021 Many owners make the mistake of considering only their product and supply as business resources. The truth is, resources encompass much more, including employees, IT, productivity levels, and, maybe most importantly, time. When these resources are managed well, success is inevitably the result. The opposite is true, of course, indicating … Continue reading 4 Ways IT Support Drains Your Small Business →

7 Tips to Build a Killer Website to Support Your Business

Website Special Guidelines

Angela Hausman, PhD April 15, 2021 In today’s digital marketing landscape, a website is an indispensable business tool. It serves as the face of your brand on the internet – a place where your potential customers learn more about your business, its services, and products. When you build a killer website, you not only attract … Continue reading 7 Tips to Build a Killer Website to Support Your Business →

Federal Privacy Bill Garners Support From Network Advertising Initiative, Other Business Groups

Advertisement Industry

Federal Privacy Bill Garners Support From Network Advertising Initiative, Other Business Groups by Wendy Davis , Staff Writer @wendyndavis, March 11, 2021 A federal privacy bill introduced this week by Rep. Suzan DelBene, a Democrat from Washington state who previously worked for Microsoft, appears to be garnering support from business groups. DelBene’s “Information Transparency and Personal … Continue reading Federal Privacy Bill Garners Support From Network Advertising Initiative, Other Business Groups →

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