YouTube Shorts Gets Ad-Measurement Tools Supported By IAS, DV by Laurie Sullivan @lauriesullivan, July 27, 2023 YouTube Shorts, Google’s short-form video experience for users, expanded relationships with Integral Ad Science (IAS), which focuses on global media measurement and optimization, and DoubleVerify (DV), a software platform for digital media measurement, data and analytics. The news from IAS … Continue reading YouTube Shorts Gets Ad-Measurement Tools Supported By Integral Ad Science
Place Exchange Expands In Europe, Supported By MediaMath, Yahoo, Others by Laurie Sullivan @lauriesullivan, March 22, 2023 Place Exchange, a SSP for programmatic out-of-home (OOH) media, has expanded its footprint in major European markets such as the U.K., France, Germany, Italy, the Netherlands, Scandinavia, and Spain. “With Place Exchange’s commitment to providing transparency and best-in-class … Continue reading Place Exchange Expands In Europe, Supported By MediaMath, Yahoo, Others
Apple Search Ads Now Supported By Kenshoo by Laurie Sullivan , Staff Writer @lauriesullivan, (September 25, 2018) Marketers now have another way to purchase Apple Search Ads from a platform. On Monday, Kenshoo announced it has added the ability to manage Apple Search Ads alongside Bing and Google paid-search and social campaigns, giving marketers an opportunity … Continue reading Apple Search Ads Now Supported By Kenshoo
Microsoft Audience Network Launches, Supported By Bing Ads, LinkedIn Data by Laurie Sullivan @lauriesullivan, May 3, 2018 Microsoft took the first step to integrate data from its LinkedIn acquisition into a new advertising platform that launched Thursday. Microsoft Audience Network, a platform powered by artificial intelligence focused on audience segments, aims to help businesses connect … Continue reading Microsoft Audience Network Launches, Supported By Bing Ads, LinkedIn Data
Rupert Adam — October 22, 2017 Follow @emailcenter — October 22, 2017 It’s no secret that we love email, we even have it in our name, but did you know we have recently started to really fall for SMS campaigns too? Read on to find out how you can use an SMS campaign within your … Continue reading Running a Successful SMS Campaign Supported By Email
