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AI bots are corrupting marketing data — from fake survey responses to misleading email engagement. Here’s how to detect and prevent them. Scott Gillum on February 25, 2025 AI bots are corrupting marketing data, from fake survey responses to misleading email engagement. As they become more sophisticated, they’re harder to detect — skewing research … Continue reading How to protect your marketing survey against AI bot attacks
The report uncovers misalignments in how companies approach martech spending, implementation and integration. Ana Mourão on May 30, 2024 The latest edition of The CMO Survey shows contradictions which, in my view, hinder the realization of marketing technology benefits and ROI. The CMO Survey is conducted biannually since 2008. The spring 2024 report includes … Continue reading Maximizing martech’s impact: Insights from The CMO Survey
Dissatisfaction rose as time, talent and budget became harder to find and expectations to show ROI increased. Constantine von Hoffman on March 26, 2024 Fewer resources and more stress cut into martech professionals’ job satisfaction this year, according to the 2024 Martech Salary and Career Survey. Job dissatisfaction jumped by 9% for managers and staff … Continue reading Job dissatisfaction up sharply: The 2024 MarTech Salary and Career Survey
Overall, the median salary of men is 35% more than the median salary of women. At director and up, women earn 5% more than men. Constantine von Hoffman on March 25, 2024 For martech professionals salaries are good and promotions are coming faster, unfortunately, layoffs are coming faster, too. That’s according to the just-released 2024 … Continue reading MarTech Salary and Career Survey: More promotions and more layoffs
March 14, 2024 GenAI and cybersecurity top CEO concerns in new PwC survey 68% expect generative AI will significantly change the way their company creates, delivers and captures value in the next three years. BY Wes Bricker The past few years have been filled with uncertainty—significant economic shifts, geopolitical conflicts and a rapidly evolving technology and … Continue reading GenAI and cybersecurity top CEO concerns in new PwC survey
Spend a few minutes to help us all understand what the past year meant for marketers and their careers. Mike Pastore on November 28, 2023 If you thought ushering the 2020s in with a global pandemic would be the unlikeliest thing to happen for a while, you weren’t alone. But even as 2023 gives way … Continue reading How did a tumultuous year impact marketers? Take the MarTech Salary and Career Survey
By Shalene Gupta September 20, 2023 If you work a traditional 9-to-5, you spend at least a quarter of your life at work, if not more. Ideally, these hours should be delightful, at worst tolerable, but that’s not always the case. HP surveyed 15,000 employees in 12 countries and asked them about their relationship … Continue reading Grim survey finds workers around the world have a toxic relationship with their jobs
By Michael Grothaus August 29, 2023 Most software engineers dream of working at one of the Big 5 tech companies: Amazon, Apple, Google, Meta, and Microsoft. But if the maximum possible salary also plays a role in those dreams, which company should an engineer strive for? Thanks to data compiled by tech industry careers … Continue reading Which Big Tech company pays software engineers the most? Survey reveals salaries at Apple, Google, and Meta
The latest MarTech Replacement Survey provides reason to question whether the pandemic era truly sparked digital transformation. Kim Davis on August 7, 2023 Judged by frequency of replacing martech applications, COVID-19 might not have been the accelerant for digital transformation despite widespread assumptions to the contrary. That’s one key takeaway from the 2023 MarTech Replacement … Continue reading The results of the 2023 MarTech Replacement Survey are here
70.3% Of Dentsu Survey Respondents Unaware Of Web3 by Laurie Sullivan , Staff Writer @lauriesullivan, April 14, 2023 Dentsu released findings of a Web3 consumer online survey conducted in November 2022 that reveals the extent to which people are unaware of Web3 in Japan — a country known for its knowledge of technology. The survey of … Continue reading 70.3% Of Dentsu Survey Respondents Unaware Of Web3
