Farah Kim April 2, 2021 Quick question: What do you understand by the term, ‘digital branding?’ Over the course of my decade-long experience, I’ve received some interesting responses to this question. Some say: It’s a trend. It’s a fancy website and logo. It’s advertising. It’s image building. Others say: It’s what consumers think about their … Continue reading Why Small Businesses Need to Invest in Digital Branding to Survive the Competition
Nahla Davies November 16, 2020 By now, everyone knows that Covid-19 is decimating small businesses across the country; fewer are aware that the negative impact of the pandemic has fallen disproportionately on Black businesses. If you’re a Black business owner, that might not come as news, but for many, the recent New York Times analysis … Continue reading 4 Ways to Help Black-Owned Businesses Survive & Thrive Now
Engelina Jaspers November 4, 2020 Tumisu / Pixabay Marketing reinventions go by many names—transformations, makeovers, revamps, redesigns, overhauls, transitions, readjustments and more. Regardless of the label, most are prompted by an upheaval of some sort—whether a global pandemic, management change, business fluctuation, competitive advance, technology disruption, acquisition or divestiture. In my last article I outlined … Continue reading Strategies to Survive a Marketing Upheaval
Graham Jones September 24, 2020 Last week, the UK Prime Minister Boris Johnson admitted that a “second wave” of COVID-19 seemed inevitable. We have known about the pattern of viral infections for centuries, so it should have been no surprise to our leaders that this second wave was coming. The problem for businesses is that … Continue reading Can Your Business Survive a Second Wave of COVID-19?
David DeCorte September 1, 2020 Experiential commerce has been touted as the solution for many of the problems facing physical retail in recent years. This is a broad concept, but the fundamental idea is centered on giving the shopper a unique experience that can’t be replicated through remote channels. How one accomplishes this will vary … Continue reading Can Experience-Centric Shopping Survive in a Post-COVID World?
Shashin Shah August 31, 2020 As businesses face a never foreseen or imagined, straight out of a dystopian pandemic fiction situation, where sustenance is all that matters – digital transformation is providing them the means to weather the storm. Those who embraced it in the past years seem to be winning the war against Covid-19 … Continue reading Why Digital Transformation Remains Your Best Chance to Survive the COVID-19 Onslaught
David Gasparyan August 18, 2020 Businesses have faced an up-and-down battle in 2020. The Covid-19 pandemic has spurned waves of openings and closings, fluctuating marketing trends, and wavering consumer confidence. While there is hope for a return to normalcy sooner rather than later, a recent study from McKinsey & Company reveals that “most Americans continue … Continue reading How to Build an Email Marketing Strategy to Survive Beyond COVID
Dan Moyle August 6, 2020 From major, national consumer brands shuttering stores to the news of Amazon profits during the 2020 coronavirus pandemic, brick and mortar brands face a difficult challenge today. History has shown us that offering e-commerce options will help ease the struggles businesses face. Target embraced digital and took its offerings online … Continue reading How Brick and Mortar Brands are Pivoting to E-Commerce to Survive
Gemma Scarth July 31, 2020 When the coronavirus outbreak forced countries around the world into lockdown, brands responded by reducing their ad spend in a bid to cut back on marketing expenses. According to the World Economic Forum, ad spend was down 9% on average across Europe by June while the UK and Germany pulled … Continue reading How SEO Helped Businesses Survive COVID-19
Gleb Tsipursky July 24, 2020 The COVID-19 coronavirus pandemic has changed life as we know it, as well as how we manage our households. While being shut mostly in our homes or observing infection prevention guidelines when leaving our house, it can be pretty hard to grapple with the reality of the world in which … Continue reading How Your Household Can Survive and Thrive During This Pandemic
