Columnist Bryson Meunier discusses how the rise of digital assistants will impact how search engine optimization is performed. Bryson Meunier on November 29, 2016 On the first full day that we had a Google Home in our house, we interacted with it 473 times over the course of the day. Four hundred of those … Continue reading SEO without search results is here with Google Assistant, Home and Amazon Echo. Here’s how to survive.
by Peg Miller Follow @PegMillerOctober 15, 2016 Avoid these six common pitfalls and help your team survive the challenges of your next marketing technology implementation. Gartner has predicted that CMOs will outspend CIOs by 2017. IDC predicts CMOs will drive marketing technology spending to $ 32.3B by 2018. IDC notes that CMOs’ influence has moved … Continue reading How to Survive Any MarTech Implementation
by Jane Binnion Follow @janebinnionAugust 17, 2016 Its been a hectic and intense few weeks here in the UK, and most of the rest of the world too. And that is all very much reflected in social media, which is increasingly where people seek their news updates. This can all feel a bit overwhelming and … Continue reading How to Survive Social Media Overwhelm During Times of Political Upheaval.
by Nora Leary July 18, 2016 Follow @launchwaymediaJuly 18, 2016 If you’re a startup ready to launch your first product or a brand new product, you’re most likely going to send a press release. And if you don’t have a designated PR person or team, it’s easy to become stressed over crafting and distributing your … Continue reading How Startups can Survive their First Press Release
by Joao Romao June 30, 2016 Follow @joaoromaolxJune 30, 2016 Facebook News Feed changed. Again. The first alarms went off in Menlo Park last year: Facebook users were sharing less, Facebook’s news feed was getting cluttered. A report published by The Information even mentioned an astonishing 21% drop in shares and updates made by active … Continue reading Facebook News Feed Changes: How To Survive The Reach Crush
With the rise of ad blocking, is an “Adblockalypse” on the horizon? As grim as it sounds, columnist Peter Minnium says it’s not all bad news and explains what advertisers can do to turn it around. Peter Minnium on June 17, 2016 Poor, aggrieved advertising just can’t catch a break. Even in the good … Continue reading 3 strategies to survive the “Adblockalypse”
by Katerina Petropoulou May 24, 2016 Follow @kat_petropoulouMay 24, 2016 Social media is a magical place. But just like Alice in Wonderland, this magical world has certain challenges in store for social media managers. How do you juggle different tasks during the day? How do you cope with new tools and platforms popping up everyday … Continue reading How To Survive Social Media Noise Like A Boss
by Larry Kim March 21, 2016March 21, 2016 The way 30 trillion web pages are ranked changed forever on October 26, 2015. That’s when the world became aware of RankBrain, Google’s machine-learning artificial intelligence system. Google calls RankBrain, when it’s in use, “the third-most important signal contributing to the result of a search query.” Google’s … Continue reading RankBrain Judgment Day: 4 SEO Strategies You’ll Need to Survive
by Richard Larson February 16, 2016February 16, 2016 It is hard to imagine that in this day and age, job candidates still have information on their social media profiles that prevent them from being hired. Not surprisingly, 43% of companies surveyed by the Society for Human Resource Management use social media or an online search … Continue reading Will Your Job Search Survive Your Social Media Activity?
by Kathi Miller-Miller February 2, 2016 Follow @KathimilleFebruary 2, 2016 So you’ve been summoned to a meeting. Not the kind where your eyes glaze over from boredom. No…..chances are good you’ll be completely alert in this meeting. With eyes fixed straight ahead, perched on the edge of your seat and possibly fighting the urge to … Continue reading 7 Critical Steps To Survive A Meeting With HR AND Keep Your Job!
