Two Sides Of The Media Sword by Marilois Snowman , Op-Ed Contributor, April 6, 2018 When I studied journalism in college we held many debates in class and over beers about journalistic integrity. Anyone who has seen “The Post” has a sense of the content integrity dilemma. What is the publisher’s responsibility to readers? To … Continue reading Two Sides Of The Media Sword
Tag Archives: Sword
Marketing budget increases: Tips for wielding a double-edged sword for 2017
Many CMOs this year will find themselves with an increased budget — and with it, increased accountability for driving revenues. Columnist Joshua Reynolds shares five important things to do now to help ensure success by year-end. Joshua Reynolds on January 12, 2017 January 2017 is a pivotal moment in time for the marketing discipline. According … Continue reading Marketing budget increases: Tips for wielding a double-edged sword for 2017
Images in Emails Are a Double Edged Sword – Make Sure You Don’t Get Cut
by Catherine Lewis March 8, 2016March 8, 2016 Let’s face it: the best part of the Internet is looking at cat photos and memes. But in small business marketing, images offer a practical advantage to your business. Using images in your communications increases the likelihood that a customer will click through to your service. If … Continue reading Images in Emails Are a Double Edged Sword – Make Sure You Don’t Get Cut
Sword in the Haystack: 3 Tips for Navigating Local Search
Steven MillerAugust 12, 2015 Local search is a concept we’re all familiar with, whether we realize it or not: You’re somewhere, you need something, and you look to find the nearest whatever it is – be it sushi, ski lift, or Shih Tzu trainer. And, thanks to the magic of the Internet, you’re presented with … Continue reading Sword in the Haystack: 3 Tips for Navigating Local Search
Content Creation: A Marketer’s Double-Edged Sword
We often come to the realization that sometimes our greatest strengths or supports can become our biggest setbacks. For example, someone who is a perfectionist can tap into that Type-A drive to execute a number of initiatives; but that unending search for betterment can also handicap progress. Content creation is just as confusing. While marketers … Continue reading Content Creation: A Marketer’s Double-Edged Sword
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