We use cookies to help you navigate efficiently and perform certain functions. You will find detailed information about all cookies under each consent category below.
The cookies that are categorized as "Necessary" are stored on your browser as they are essential for enabling the basic functionalities of the site. ...
Necessary cookies are required to enable the basic features of this site, such as providing secure log-in or adjusting your consent preferences. These cookies do not store any personally identifiable data.
Functional cookies help perform certain functionalities like sharing the content of the website on social media platforms, collecting feedback, and other third-party features.
Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics such as the number of visitors, bounce rate, traffic source, etc.
Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors.
Advertisement cookies are used to provide visitors with customized advertisements based on the pages you visited previously and to analyze the effectiveness of the ad campaigns.
Synthetic audiences are constructed from real-world demographic and behavioral data, allowing marketers to question them about consumer preferences. Constantine von Hoffman on March 12, 2025 Focus groups can be an important marketing tool, providing real-world insights straight from customers’ mouths. However, they also have limitations in speed, cost and scope. Fortunately, a solution may … Continue reading Are synthetic audiences the future of marketing testing?
April 26, 2024 From ‘shrimp leather’ to synthetic dye, are biomaterials finally ready to scale up? Seymourpowell’s Caroline Jacob on the power of biotech and how it can transform materials. BY Caroline Jacob Biofabrication has been selling the promise of a harmless, resilient, and versatile alternative to traditional materials for nearly a decade, and yet the … Continue reading From ‘shrimp leather’ to synthetic dye, are biomaterials finally ready to scale up?
Understand the potential applications and limitations of generating synthetic data using AI models. Chris Robson on March 29, 2024 The idea of “synthetic data,” or artificially generated information, has recently caused a stir. Data is a huge asset for businesses in this age, and knowledge often provides a decisive competitive edge. The notion of easily … Continue reading Unlocking the potential of synthetic data: A business game-changer
Plus the impact of devices on search ads Pamela Parker on March 2, 2021 As we celebrate the recent launch of our Enterprise Marketing Attribution and Predictive Analytics Martech Intelligence Report (MIR) I’ve been thinking deeply about effectiveness data. I find it fascinating that our industry continues to raise the bar in terms of what … Continue reading Synthetic data use cases, telephone calls emerge: Tuesday’s daily brief
