Tag Archives: Systems

Digital asset management and content management systems: Best of the MarTechBot

Digital Assets Management

See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: Evaluating and connecting CMS and DAM systems. MarTechBot on July 29, 2024   Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. The language model is based on content from … Continue reading Digital asset management and content management systems: Best of the MarTechBot →

Why traditional marketing systems can’t keep up with AI and what to do about it

Marketing Technology AI

AI is transforming marketing from an apprentice-based system to an automated, data-driven approach. Here’s what it means for your team. Melissa Reeve on July 19, 2024   Over the course of 150 years, manufacturing evolved from relying on skilled artisans and craftsmen to automated, computer-driven, flexible manufacturing systems. Marketing will do the same in less … Continue reading Why traditional marketing systems can’t keep up with AI and what to do about it →

Only 38% of marketers very confident in their customer data and analytics systems

Marketing Data

89% say customer data isn’t readily accessible to them. Constantine von Hoffman on August 5, 2022 North American marketers. Most of these numbers are global ones, but the ones specifically from North American marketers are not good. Only 28% say they are very confident in their data systems to win and retain customers. Compare that … Continue reading Only 38% of marketers very confident in their customer data and analytics systems →

Martech Maxxing: Brands Are Replacing Platforms This Year, Including Their Email Systems

Marketing Technology

Martech Maxxing: Brands Are Replacing Platforms This Year, Including Their Email Systems by Ray Schultz , Columnist, July 29, 2022 Marketers are spending freely on technology this year, judging by the Martech Replacement Survey from Martech.   Of companies polled, 21% have replaced their email distribution platform — down from 24% in 2021.  But while … Continue reading Martech Maxxing: Brands Are Replacing Platforms This Year, Including Their Email Systems →

4 Reasons to Add IoT Automations to Packaging Systems

IOT Automation

4 Reasons to Add IoT Automations to Packaging Systems Emily Newton / 07 Jul 2022   Today, as packaging plant leaders face obstacles and a competitive landscape, they investigate technological solutions that help them maintain productivity. Often, that means looking at options for using an automated packaging system that could save time and reduce error … Continue reading 4 Reasons to Add IoT Automations to Packaging Systems →

Best Email Help Desk Software: 10 Email Ticketing Systems For 2022

Email Marketing Tools

Nick Saraev Last updated: 1 April 2022 One of the biggest problems with customer service is that it’s often difficult to track and manage customer interactions. This is especially true when those interactions happen through email, which can quickly become overwhelming if not properly managed. That’s where an email help desk software?—?also referred to as … Continue reading Best Email Help Desk Software: 10 Email Ticketing Systems For 2022 →

How Do Systems Differ In a Conscious Business?

Business Skills

Lucy Spencer October 27, 2021 The popularity of operating a business following conscious business practices is growing. Businesses finally understand the importance of looking at the wider implications of their decisions. But how do the systems in a conscious business differ from those in a standard business? At some level, they don’t. A conscious business … Continue reading How Do Systems Differ In a Conscious Business? →

Why some marketers are moving to hybrid and headless CMS systems

Content Management Tools

Improved technical capabilities are making hybrid and headless CMS systems popular among marketers. Corey Patterson on October 18, 2021 Some site owners with specific needs are moving from traditional CMS systems to hybrid and headless CMSs. Marketers are embracing the customizability of these systems. “I think there is a problem with tools like WordPress and … Continue reading Why some marketers are moving to hybrid and headless CMS systems →

Which ERP Systems Are Most Popular With Their Users In 2021?

ERP Solutions

Louis Columbus May 7, 2021 Sage Intacct, Oracle ERP Cloud, and Microsoft Dynamics 365 ERP are the three highest-rated ERP systems by their users. 86% of Unit4 ERP users say their CRM system is the best of all vendors in the study. The survey-wide satisfaction rating for CRM is 73%, accentuating Unit4 ERP’s leadership in … Continue reading Which ERP Systems Are Most Popular With Their Users In 2021? →

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