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Betsy Kent July 19, 2020 In your quest to get clear about your ideal client (or customer), you’ve probably come across this: Finding Your Ideal Customer – 32 Questions You Should Ask. That list has made it a very popular post. It’s pretty clear that thousands of business owners are trying to find clarity around … Continue reading Stop Changing Your Mind About Your Ideal Client – Because You’re Leaving Money on the Table…
Packing an astonishing amount of information into an easy-to-digest visual, it’s well worth the download. Pamela Parker on February 19, 2020 at 10:36 am If you’re a retailer or manufacturer of goods sold online, you may be overwhelmed by the new digital marketing opportunities popping up nearly every day. Whether it’s new Google Shopping campaign … Continue reading Introducing the Periodic Table of Digital Commerce Marketing
What’s the most fascinating email marketing element to an expert email marketer? Keep reading to find out. Lauren Donovan on September 30, 2019 If you haven’t already heard, Marketing Land and MarTech Today, sister publications of The MarTech Conference, recently released the first-ever Periodic Table of Email Optimization and Deliverability. Authored by Jennifer Cannon, MarTech … Continue reading Inside The Periodic Table of Email Optimization and Deliverability: Q&A with Jennifer Cannon
Deliverability is both an art and science. The art part is all about how meaningful and contextual your email communication is and the science is the authenticity of your infrastructure. Nandini Rathi on September 24, 2019 Email marketing has the highest ROI out of all marketing channels and we all know that. But did you … Continue reading The 4 humanized elements of deliverability on the Periodic Table of Email
Download our essential guide to getting your message through to the inbox. Pamela Parker on September 16, 2019 Marketing Land’s sister site, Search Engine Land, pioneered the highly successful Periodic Table of SEO – a guide to the essential aspects of search engine optimization that debuted in 2011. Now, we are continuing and expanding our … Continue reading Introducing the Periodic Table of Email Optimization and Deliverability
Ed Muzio — January 11, 2019 Follow @edmuzio — January 11, 2019 Too often business leaders reduce HR to little more than order-takers: fill requisitions, solve employee problems, calculate compensation tables, run surveys. While beneficial, these don’t compare to your higher purpose of ensuring the organization’s talent is—and gets treated as—a strategic asset. But you … Continue reading Claim Your HR Seat at the Table: 4 Questions to Ask Your Business Leader Clients
Dan Swift — October 14, 2018 Follow @danjswift — October 14, 2018 One of the biggest challenges for many sales people is getting a seat at the table with the person that matters the most. The economic buyer. The person with budget and discretionary spending authority to make decisions quickly. It’s not one of the … Continue reading Getting a Seat at the Table With the Person That Matters the Most
Anyone know why the idea that SEO is no longer a specialized practice and has turned into table stakes has taken hold? Bueller? Simon Heseltine on September 14, 2018 Back in late 2006, the topic of the day was “Is SEO rocket science?” It wasn’t of course, unless you were referring to boosting your … Continue reading Is SEO table stakes? (Hint: No!)
Karen Repoli — August 17, 2018 Follow @karenrepoli — August 17, 2018 Stellar virtual assistants are able to look at a company objectively, ask pertinent questions, and guide the owner through the process of creating a plan for sound infrastructure and daily management. Consider a virtual assistant your objective, knowledgeable third party, the one who … Continue reading Don’t Leave Money On the Table! 3 Ways to Maximize Passive Income
Tom Willis — October 16, 2017 — October 16, 2017 As a small business owner or marketing specialist it will come as no shock to learn that your website has a better chance of ranking well in search engines depending on a quartet of SEO factors: those being backlinks, technical, mobile, and content. When all … Continue reading The Periodic Table of Link Building
