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Columnist Rachel Lindteigen believes content marketing shouldn’t be a standalone tactic — it should help tell a cohesive story and shape your overall strategy. Rachel Lindteigen on January 8, 2016 Content marketing is a growing field and an area that many people and companies are focused on right now. However, the question that often emerges … Continue reading Is Content Marketing A Strategy, A Tactic Or A Channel?
Personal Branding BlogAugust 4, 2015 Having coached the full range of job seekers, from entry-level candidates to C-suite executives, I learned the one job interview tactic that makes the difference between success and failure. This same tactic works for coaches and consultants who want to build a larger practice, secure more clients and do it … Continue reading The Most Successful Job Interview Tactic
Dennis YuMay 10, 2015 We can forgive the innocent B2B marketer with spamming their lists. Euphemistically, we call it “blasting”– doesn’t sound like fun on the receiving end, does it? And we can even forgive the aggressive conference badge scanner or telemarketer. Remind me to never let exhibitors scan my badge either– since the 7 am wake … Continue reading The Lead Gen Tactic That We All Despise
Tim SouloMarch 17, 2015 How many of your website visitors end up on your email list? I’ve tried all sorts of things: popups, slide-in forms, feature boxes, hellobars, etc. But my conversion rate never went beyond 3% (actually 2.67% was my peak value). So when I saw a blogger stating that the average conversion rate … Continue reading How To Increase Your Email Signups By Over 600% Using This Cool Tactic
Aaron Rudman-HawkinsJanuary 10, 2015 You’re wanting more traffic, conversions and sales aren’t you? Who isn’t! Well today I am going to share with you one of the most under-used and yet highly effective tactics to get free traffic from search engines. Competitor research! If done correctly this age old technique is guaranteed to help you … Continue reading A Little Known Tactic to Get Free Traffic From Search Engines
By Joy Ugi, Published October 17, 2014 You’ve put together a killer strategy for a one-time promotional email. You’ve spent hours making sure the subject line, copy and design are amazing. You’ve sent it out with sky-high confidence in the reaction you’ll get from subscribers. And then you get less-than-impressive metrics. If you’ve sent this … Continue reading Subscribers Not Responding to Your Awesome Email? Try the Remail Tactic
As Google clamps down on link building techniques and SEO shifts towards content marketing, another interesting phenomenon is happening: on-site optimisation has become a lot more important. It has always been essential though – and nothing is more important for on-site SEO than internal linking – so it’s time to go back to basics and … Continue reading 6 Ways to Use Internal Links (The Next Key SEO Tactic?)
By now, most marketers have realized that email is one of the best channels to impact potential customers, current customers, and even lost customers. In fact, email marketing has consistently ranked as the best channel in terms of return on investment. Additionally, I’m sure most professionals can attest to checking their email multiple times a … Continue reading Personalized Emails: A Tactic That Will Earn You a Positive Response from Subscribers
