Tag Archives: Tactics

Email marketers sharpen deliverability tactics at MailCon

Email Marketing Tips

Experts from Google and across the email marketing landscape offered strategies in the “post-Yahoogle” era. Chris Wood on August 14, 2024 Left to right: Lilit Davtyan, CEO, Phonexa and Kristen Haines, CEO, MailCon kick off MailCon New York 2024. Image: MailCon. A year of changes requires a shift in tactics for email marketers. At the … Continue reading Email marketers sharpen deliverability tactics at MailCon →

Lead gen tactics for B2B: Best of the MarTechBot

B2B Marketing Bots

See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: Low-cost lead gen tactics. MarTechBot on August 5, 2024    Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. The language model is based on content from MarTech embedded on … Continue reading Lead gen tactics for B2B: Best of the MarTechBot →

B2C marketing automation: The tools, tactics and prerequisites for success

B2B B2C Trends

Marketing automation in B2C uses different tactics and goals than in B2B, but in the end, it’s all about revenue. Mike Pastore on May 24, 2024   B2C marketing deals with consumer purchases, which means B2C marketers are targeting individuals or small groups of people who make purchase decisions.  High-end consumer purchases, like automobiles and … Continue reading B2C marketing automation: The tools, tactics and prerequisites for success →

Email tactics and CTAs for lead generation: Best of the MarTechBot

Leads Generation

See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: lead gen tactics and CTAs for email. MarTechBot on April 22, 2024      Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. The language model is based on content … Continue reading Email tactics and CTAs for lead generation: Best of the MarTechBot →

5 practical marketing tactics to accommodate new technologies and AI

Marketing Tips

Discover real-world approaches to adapt your marketing, from leveraging AI chatbots to content repurposing and upskilling teams. Stephanie Miller on March 7, 2024 The marketing technology landscape is rapidly evolving, driven by advancements in AI, personalization and an ever-increasing number of tools and platforms. While this constant innovation presents exciting opportunities, it also poses challenges … Continue reading 5 practical marketing tactics to accommodate new technologies and AI →

The B2B case for retention marketing: 7 key tactics

B2B Trends

Explore essential retention marketing approaches to boost B2B profitability by increasing customer life-time value. Ruth Stevens on March 1, 2024 Customer retention is becoming more of a priority for B2B marketers lately. As buying shifts online and marketing takes on some traditional sales roles, retaining existing customers is essential for driving growth and profits.  Luckily, … Continue reading The B2B case for retention marketing: 7 key tactics →

Niche advertising: 7 actionable tactics for targeted marketing

Advertisement Tools

Learn strategies for effective niche advertising to connect with specific audiences in an oversaturated marketing landscape. Geoff Crain on February 22, 2024  The marketing landscape is increasingly oversaturated, making niche advertising crucial for marketers aiming to connect with specific audiences. More businesses are investing in targeted strategies to capture specific market segments, but navigating the … Continue reading Niche advertising: 7 actionable tactics for targeted marketing →

Why you should always ask why: Strategy must lead tactics in marketing planning

Marketing Strategy

It’s time to get out of a tactics-first mindset and chart a strategic course based on knowing why you’re doing what you’re doing. Ryan Phelan on August 22, 2023 Remember the COVID times? I’ll wait while you stop twitching.  It was hellish for a while, but for marketers, it was also all about doing things, … Continue reading Why you should always ask why: Strategy must lead tactics in marketing planning →

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