Angela Hausman, PhD — June 4, 2018 Follow @MarketingLetter — June 4, 2018 Image courtesy of Think Big Engine Digital marketing success is more than just choosing a few digital tactics, it requires integrating those tactics into a cohesive strategy. Then, doing it over again every day. Tactics for digital marketing success Looking at the … Continue reading Integrating 4 Critical Tactics for Digital Marketing Success
Dave Sutton — May 24, 2018 — May 24, 2018 As consumers, emails bombard us at every opportunity, and as marketers, we’re still sending them because they continue to be one of the most effective means of getting the results we want. The success of email marketing lies in its versatility. It’s a tool that … Continue reading 4 Tactics You Need to Know for an Effective Email Marketing Strategy
Three very smart SMXperts share their knowledge on cross-channel tracking, LinkedIn strategies and more in this extended Q&A session from SMX West. Pamela Parker on May 18, 2018 The Ask the SMXpert series continues the question and answer (Q&A) segment held during sessions at Search Marketing Expo (SMX) West 2018. Today’s Q&A is from the … Continue reading Ask the #SMXperts series — B2B SEM: Meeting challenges with smart tactics
Ronald Dod — May 9, 2018 Follow @Visiture_Search — May 9, 2018 I love Instagram. It’s one of the only platforms you can still get engagement without paying for advertising. This is true whether your account has a couple of followers or thousands. A study by Forrester determined that Instagram has a 58 times higher … Continue reading 7 Tips and Tactics to Increase Your Instagram Audience
Justin McGill — April 16, 2018 — April 16, 2018 Using a cold email template that’s outdated and overused won’t help you. Predictable Revenue was a book written 6 years ago, about stuff they were actually doing 10 years ago. It doesn’t work anymore. Are you still using these stale tactics? We’ve rounded up the … Continue reading Cold Email Template Issues: Are You Still Using These Stale Tactics?
Jonathan Engelbrecht — April 11, 2018 — April 11, 2018 In AdWords, every view, click, or lost click has either a cost or opportunity cost. Fine margins are often the difference between losing money or profitability, and negligence can cost far more than you think. These advanced tactics can help to turn your AdWords campaign … Continue reading Advanced AdWords Tactics to Increase ROI – Let’s Make It Rain!
Contributor Kristopher Jones outlines seven tried-and-true content promotion strategies that will drive traffic to your content and website. Kristopher Jones on March 14, 2018 It’s no secret a well-executed content marketing campaign can deliver a solid return on investment. According to Demand Metric, content marketing generates three times more leads than most outbound … Continue reading 7 marketing and promotion tactics to get your content discovered
Ellen Huxtable — March 13, 2018 Follow @abiztweet — March 13, 2018 In business, manipulation tactics can be subtle or blatant. They can be a part of cultural norms, or press uncomfortably into the realm of the unacceptable. We can argue that almost all of business, indeed almost all of life has elements of manipulation. … Continue reading Manipulation Tactics: 10 Traps and How to Avoid Them
Katie Sweet — March 13, 2018 Follow @misskatiehrdy — March 13, 2018 rawpixel / Pixabay Marketers have often used personalization as a tactic to improve certain metrics. They may have included someone’s name in an email subject line as a tactic to improve email open rates. They may have served a pop-up as someone attempting … Continue reading Stop Thinking About Personalization Tactics and Start Thinking About Your Business Strategy
Shane Barker — March 12, 2018 Follow @shane_barker — March 12, 2018 For any online business today, it’s important to understand the meaning and importance of search engine optimization (SEO). SEO is crucial to survive and thrive in today’s competitive digital landscape. For the uninitiated, it’s a framework that needs to be followed by a … Continue reading Every Marketer Should Focus on These 5 SEO Tactics
