NP Digital: 82% Of Marketers To Explore Previously Unused Paid Tactics by Laurie Sullivan @lauriesullivan, July 17, 2023 YouTube Shorts and Instagram Reels in paid campaigns, artificial intelligence (AI) for copy or creative optimization, and Google optimized targeting or audience expansion were rated the top three trends predicted to dominate paid media in the next … Continue reading NP Digital: 82% Of Marketers To Explore Previously Unused Paid Tactics
Going all-in on rapid growth is not the most secure GTM strategy in this “next normal” world. Anand Thaker on July 3, 2023 Looking forward to the second half of 2023, we are recalibrating go-to-market plans for what I call the “next normal.” Brands were working on transformative GTM efforts pre-pandemic. But then many of … Continue reading Go-to-market tactics that won’t work in a post-pandemic world
Selling On Amazon? NP Digital Shares Tactics To Succeed by Laurie Sullivan , Staff Writer @lauriesullivan, June 28, 2023 While economic uncertainty could keep marketers guessing as to the quantity and average order value consumers will purchase during Prime Day, David Hutchinson, vice president of marketplaces at NP Digital, details several strategies that marketers can just about … Continue reading Selling On Amazon? NP Digital Shares Tactics To Succeed
5 Paid Advertising Tactics to Improve Performance Marketing Karishma Patel | May 16th, 2023 If you aren’t optimizing your paid advertising efforts to improve their performance, you aren’t making the best use of your marketing spend. Marketing and advertising aren’t new or novel practices in the world of business. In fact, they pre-date the … Continue reading 5 Paid Advertising Tactics to Improve Performance Marketing
Off-Page SEO Checklist — 7 Tactics to Rank Higher Maulik Kotak / 18 Apr 2023 Most SEO experts will say that off-page SEO is the most challenging aspect of SEO and content marketing as a whole. But why? Why are websites struggling so much with off-page SEO? The answer to these questions lies in … Continue reading Off-Page SEO Checklist — 7 Tactics to Rank Higher
These recession-proof tips let you adjust your email marketing program for short-term gains and long-term success. Kath Pay on April 5, 2023 Are we in a recession or not? It doesn’t matter whether the national economy meets the classic definition (i.e., when a country’s gross domestic product falls in two consecutive business quarters). What our … Continue reading 6 tactics to create recession-proof email marketing
Addressing Labor Shortages: 5 Tactics To Help Your Business Mitigate Labor Shortages In Your Industry ValueWalk / 23 Feb 2023 Ever since the onslaught of the pandemic, workers across several industries have been quitting their jobs in record numbers in search of an improved work-life balance, better pay, and more inclusive and healthier company … Continue reading Addressing Labor Shortages: 5 Tactics To Help Your Business Mitigate Labor Shortages In Your Industry
By Brennan Nevada Johnson February 16, 2023 My business is 100% Black-owned and I’m the founder and CEO. I run a small corporation where I provide PR and media relations to tech companies and startups. Prior to leading my own venture, I freelanced and consulted full time on the side of corporate jobs … Continue reading I’m a Black CEO and these are my top tactics to stay focused and deliver results
By Stefan Falk February 07, 2023 A common theme in my work with clients is their complaints about the people they can’t relate to and don’t want to work with. I understand why. When we face people we perceive as being “difficult” to work with and relate to, our natural tendency is to shy away … Continue reading 5 science-backed tactics to help you work with difficult people
When customers are more involved in the process, your marketing automation program will benefit from better data. Chris Wood on November 3, 2022 The end of the third-party cookie doesn’t have to be the end of getting good, useful data. Here are six tactics marketers can use with first-party and zero-party data to keep marketing … Continue reading 6 data collection tactics for marketing in the cookieless future
