Jo Shaer — November 3, 2018 Follow @JoShaer — November 3, 2018 This is the sad tale of a business owner who was a sucker for sweet talking cold callers promising magic bullets. His fascination with bright, shiny things created havoc for his online marketing. As they do in all the best stories – here’s … Continue reading Sweet Talking Guys With Magic Bullets
Richard Shapiro — July 16, 2018 Follow @RichardRShapiro — July 16, 2018 rawpixel / Pixabay It’s rare that retailers ever talk about or report statistics on repeat customers. Stats are publicized on store over store results, year-by-year. But, that’s it. If you google repeat business, a Bain & Co. study from 2000 pops-up. Yes, the … Continue reading Talking About Repeat Business is Worth Repeating
Wayne St. Amand — April 5, 2018 — April 5, 2018 Anemone123 / Pixabay Ask this: Is it possible to conduct short-term tests prior to installation? (If not, why not?) Here’s why: CMOs now have almost too much technology at their fingertips. It’s all designed to help their teams be more efficient and effective, but … Continue reading Don’t Skip These Questions When Talking to Martech Vendors
Contributor Peter Isaacson explores the trends driving marketers to turn their attention to the nuts and bolts of implementing account-based marketing. Peter Isaacson on March 23, 2018 ABM is growing up. It’s gone from a buzzword B2B marketers couldn’t quite make sense of to a strategy that’s becoming more and more ingrained in our … Continue reading Why marketers finally stopped talking about ABM (and started practicing it)
Contributor Rob Rasko explores the phenomenon, explaining how and why the brand/agency relationship needs to evolve. Rob Rasko on March 6, 2018 Late last year, the Association of National Advertisers reported that some 35 percent of marketers have already brought programmatic in-house, a dramatic increase from the 14 percent reported in 2016. And that’s … Continue reading Why are marketers talking about taking agency services in-house?
The question of which attribution model to use in paid advertising is a tough one to answer, and columnist Andreas Reiffen explains why. Andreas Reiffen on October 5, 2017 Recently, I was asked to comment on my favorite attribution model for paid advertising. Off the top of my head, I didn’t really have one … Continue reading The big problem with PPC attribution modeling no one is talking about
Arik Hanson — July 21, 2017 — July 21, 2017 My daughter is nine (soon to be 10). And, apparently, age 9 is now the socially acceptable time to ask for (and in many cases, receive) a phone. In fact, it’s happening earlier than age 9, believe it or not. Some of her friends had … Continue reading The App That Few Marketers Are Talking About (But Probably Should Be)
Spencer X. Smith — June 5, 2017 Follow @spencerXsays— June 5, 2017 My friend, a brilliant attorney named Erin Ogden, of OgdenGlazer LLC in Madison, recently told me this story: “I saw another attorney today at lunch who I hadn’t seen in awhile. He said, ‘Oh, Erin! I am going to be sending a client … Continue reading 1 Social Media Number No One is Talking About – ROTOMA
Less Talking. More Doing by Katy Keim, March 24, 2017 Marketers love to make predictions. It’s in our DNA. But why do we always focus so much attention on the future instead of taking action in the present? Ideas are great, but harnessing the industry zeitgeist can be a lot more effective. Here are some … Continue reading Less Talking. More Doing
Talking Video Search: Q&A With Wistia’s Phil Nottingham by Aaron Baar, Staff Writer, January 31, 2017 If a picture is worth a thousand words, a moving picture should be worth even more. With the explosion of video roll on social media (and everywhere else on the Web, it seems), it’s time for marketers to begin … Continue reading Talking Video Search: Q&A With Wistia’s Phil Nottingham
