Unlock the potential of B2B buyer groups by identifying, targeting and engaging stakeholders beyond the C-suite. Natalie Jackson on July 25, 2024 In B2B demand generation, buyer groups are more important than individual buyers. Traditionally, marketers focused on the buyer journey as if a single person handled research, evaluation and final selection. This approach … Continue reading Why buyer groups matter in B2B demand gen and how to target them
July 19, 2024 How Amazon, Walmart, and Target made ocean-shipping season peak early Early back-to-school sales pushed peak ocean shipping season ahead by two months. BY Reuters Retailers Walmart, Target and Shein kicked off back-to-school sales early to stop Amazon.com’s Prime Day event from siphoning U.S. sales of backpacks and laptops, helping advance the peak ocean … Continue reading How Amazon, Walmart, and Target made ocean-shipping season peak early
July 02, 2024 Google is nowhere near its climate target. AI is partly to blame Google cited artificial intelligence and the demand it puts on data centers, which require massive amounts of electricity, for last year’s growth. BY Associated Press Three years ago, Google set an ambitious plan to address climate change by going “net zero,” … Continue reading Google is nowhere near its climate target. AI is partly to blame
June 14, 2024 How Target plans to bounce back with its private-label brands and price cuts Target has more than 45 private labels, including Good & Gather and Favorite Day food brands, which generate more than $30 billion in sales each year. BY Reuters “Target is my backup option,” said Chloe Guss, a shopper at the … Continue reading How Target plans to bounce back with its private-label brands and price cuts
May 13, 2024 Will inflation meet the 2% target? The Fed needs more time to figure it out Jerome Powell said that the Fed was not yet confident that inflation was returning to its 2% target. BY Associated Press The sharp interest rate hikes of the past two years will likely take longer than previously expected … Continue reading Will inflation meet the 2% target? The Fed needs more time to figure it out
May 10, 2024 Target will only sell Pride Month collection in half of U.S. stores this summer after last year’s backlash The move is likely an attempt to avoid last summer’s chaos, when anti-LGBTQ+ protestors damaged merchandise and harassed employees. BY Sarah Bregel You won’t be able to find the Pride Month collection in many Target … Continue reading Target will only sell Pride Month collection in half of U.S. stores this summer after last year’s backlash
May 22, 2024 A retail analyst says Target is ‘falling behind’ Walmart, Amazon, and Costco after earnings, but hope is not lost The company’s stock growth has lagged this year when compared to some of its competitors in the retail space. BY Sam Becker Target reported Q1 2024 earnings on Wednesday, revealing to investors that comparable … Continue reading A retail analyst says Target is ‘falling behind’ Walmart, Amazon, and Costco after earnings, but hope is not lost
March 11, 2024 Reddit IPO update: target stock price, shares on offer revealed as NYSE listing date nears The social media company anticipates a range between $31 and $34 a share in its closely watched initial public offering. BY Michael Grothaus Reddit’s initial public offering is getting closer, as evidenced by the company’s latest filing to … Continue reading Reddit IPO update: target stock price, shares on offer revealed as NYSE listing date nears
GroupM, IRIS.TV Partner To Target CTV, Online Video Ads by Karlene Lukovitz @KLmarketdaily, August 3, 2023 GroupM, WPP’s media buying unit, and content data platform IRIS.TV have partnered to use the IRIS_ID as the primary method for accessing video-level data enriched by contextual and brand-suitability data partners. The IRIS_ID is a universal content identifier that … Continue reading GroupM, IRIS.TV Partner To Target CTV, Online Video Ads
Pinterest Offers Advertisers New Ways To Target Eco-Friendly Users by Colin Kirkland , March 29, 2023 Pinterest claims that protecting the environment is shaping the way consumers are buying. In preparation for Earth Day, the image-sharing social service is dishing out tips for how advertisers can incorporate sustainability messaging into their Pinterest ads, based on … Continue reading Pinterest Offers Advertisers New Ways To Target Eco-Friendly Users
