LinkedIn Disabled Targeted Ad Tool by Laurie Sullivan , Staff Writer @lauriesullivan, June 10, 2024 Microsoft’s business network LinkedIn has discontinued a tool in the EU that allowed it to use sensitive personal data when targeting ads on the platform for advertising. Could the same happen in the U.S.? The move complies with EU online content rules. It follows a … Continue reading LinkedIn Disabled Targeted Ad Tool
June 03, 2024 Russian online disinformation campaign targeted Paris Olympics, Microsoft reports The campaign, which includes falsified news websites and a feature-length documentary film, is specifically designed to denigrate the reputation of the International Olympic Committee. BY Reuters Russia has stepped up an online disinformation campaign which takes aim at France and the upcoming Paris Olympics, … Continue reading Russian online disinformation campaign targeted Paris Olympics, Microsoft reports
Learn strategies for effective niche advertising to connect with specific audiences in an oversaturated marketing landscape. Geoff Crain on February 22, 2024 The marketing landscape is increasingly oversaturated, making niche advertising crucial for marketers aiming to connect with specific audiences. More businesses are investing in targeted strategies to capture specific market segments, but navigating the … Continue reading Niche advertising: 7 actionable tactics for targeted marketing
Leading U.S. marketing company Cox Media Group has reportedly been pitching the “futuristic” service to brands on platforms like LinkedIn. Nicola Agius on December 19, 2023 Leading U.S. marketing company Cox Media Group (CMG) has reportedly admitted to monitoring conversations for targeted advertising. Working with renowned brands like CBS, Fox News and ESPN, CMG has … Continue reading Marketing giant ‘admits it listens to your conversations to sell targeted ads’
L’Oreal ANZ Taps Tech Stack To Distribute Targeted Information On Google, Facebook, TikTok by Laurie Sullivan , Staff Writer @lauriesullivan, January 16, 2023 L’Oréal ANZ, a multibillion-dollar cosmetic giant, chose Productsup’s product-to-consumer (P2C) software to drive down costs and enhance its omnichannel strategy in Australia and New Zealand. The partnership will assist L’Oréal ANZ aims to … Continue reading L’Oreal ANZ Taps Tech Stack To Distribute Targeted Information On Google, Facebook, TikTok
Google reveals North Korean-backed campaign targeting security researchers Mariella Moon @mariella_moon Google’s Threat Analysis Group has identified an ongoing campaign that’s been targeting security researchers working on vulnerabilities over the past few months. The team says “a government-backed entity based in North Korea” is behind the attacks, which typically use social engineering to engage the … Continue reading North Korean hackers targeted nearly 1,000 South Korean foreign policy experts
Amazon’s Helping Hand: New Program Lets Merchants Send More Targeted Emails by Ray Schultz , Columnist, September 15, 2022 Amazon has announced a free program to help sellers increase their email marketing reach. The new offering, Tailored Audiences, allows merchants to expand beyond brand followers to target repeat, recent customers and high-spending customers. Sellers can … Continue reading Amazon’s Helping Hand: New Program Lets Merchants Send More Targeted Emails
Karen Repoli October 29, 2021 Your website is your ‘storefront’ on the internet and represents your business online. However, many entrepreneurs are focusing on social media and connecting with their audience there. This is an excellent marketing strategy but you have to remember that Facebook and Instagram are owned and controlled by other people. Do … Continue reading 10 Ways to Increase Targeted Traffic on Your Website
Aashish Sharma January 13, 2021 Advertising is the cornerstone of making yourself known and acquiring new customers. Many methods of prospecting and even marketing exist. It is interesting to look at local advertisements that can be targeted to a given city. Benefits of Targeted Advertising It is irrelevant to try to target everyone in a … Continue reading Local SEO: Top 10 Effective Targeted Advertising for your Local Business
JJ Tyson July 28, 2020 geralt / Pixabay Effective strategic partnerships are key for driving scalable growth and exceeding KPI targets within an affiliate program. The partnership between UpSellit and Advertise Purple, a leading Affiliate Marketing Agency, has helped numerous clients achieve greater success and thrive, even in uncertain times. To highlight the success of … Continue reading Case Study: Scale Your Affiliate Program with Targeted Incentives
