Meta Developing ‘Basic Ads’ With Little Or No Data Targeting by Laurie Sullivan @lauriesullivan, June 7, 2022 Facebook is developing a product that will not rely on anonymized personal information from users and will be more in line with privacy guidelines set by Europe and U.S. states that have privacy regulations. “I think it will … Continue reading Meta Developing ‘Basic Ads’ With Little Or No Data Targeting
IAS Advances Contextual Targeting With Launch Of Control Panel For Planning, Reporting by Laurie Sullivan @lauriesullivan, May 19, 2022 Integral Ad Science has advanced its suite of products to include Control Panel for reporting and planning. The new capabilities are intended to help consumers better understand the value and return on investment (ROI) that IAS’s contextual … Continue reading IAS Advances Contextual Targeting With Launch Of Control Panel For Planning, Reporting
Facebook Interest Category Targeting Up To 33% Inaccurate, Research Finds by Laurie Sullivan @lauriesullivan, March 31, 2022 Facebook’s Interest Category targeting may be up to 33% inaccurate, according to researchers at North Carolina State University who conducted two separate controlled experiments. The first experiment focused on determining the activities associated with “interest” on Facebook, and … Continue reading Facebook Interest Category Targeting Up To 33% Inaccurate, Research Finds
Google Transitions To GA4, But Marketers Still Question Ad Targeting Without IP Address by Laurie Sullivan @lauriesullivan, March 30, 2022 Change is not always easy, but typically companies like Google that manage the majority of advertising spend from brands and agencies have at least one good reason to shake the apple cart. Google’s plan to … Continue reading Google Transitions To GA4, But Marketers Still Question Ad Targeting Without IP Address
Justice Department Backs Antitrust Bill Targeting Large Tech Platforms by Wendy Davis @wendyndavis, March 29, 2022 The Justice Department is backing an antitrust bill that would prohibit the largest tech companies from favoring their own products or services. “The Department views the rise of dominant platforms as presenting a threat to open markets and competition, … Continue reading Justice Department Backs Antitrust Bill Targeting Large Tech Platforms
Toward A Cookie-Less Future: Data Provider Teams Up With DSP For Better Targeting by Tony Silber , February 21, 2022 The B2B sales-intent data company Bombora is teaming up with Bidtellect, the demand-side platform (DSP), to offer a cookieless marketing alternative, the companies announced last week. Marketers looking for scale and visibility, the companies said, … Continue reading Toward A Cookie-Less Future: Data Provider Teams Up With DSP For Better Targeting
Yahoo Takes ID-Free Targeting To The Web by Laurie Sullivan , Staff Writer @lauriesullivan, February 18, 2022 Yahoo first launched its ID-less targeting option, Next-Gen Solutions, for mobile in-app environments in 2021, enabling audience reach and monetization independent of mobile app IDs. Now the company is bringing it to the open web. The contextual targeting tool uses machine learning … Continue reading Yahoo Takes ID-Free Targeting To The Web
Forget FLoC says Google, betting instead on topics of interest as a means of segmenting and targeting audiences. George Nguyen on January 25, 2022 Google will replace Federated Learning of Cohorts (FLoC) with a new interest-based targeting proposal called Topics, the company announced Tuesday. The Topics API will share a limited number of topics of … Continue reading FLoC is off the table as Google switches to targeting by Topics
Google Introduces Topics For Targeting, Kills Off FLoC by Laurie Sullivan @lauriesullivan, January 25, 2022 Google plans to replace Federated Learning of Cohorts (FLoC) with interest-based targeting it calls Topics. The Topics API will determine and select topics of interest based on the user’s previous three weeks of browsing history. It will not use external … Continue reading Google Introduces Topics For Targeting, Kills Off FLoC
Automation For Advanced Ad Targeting And Creation Missing In Social Media Advertising by Laurie Sullivan @lauriesullivan, January 11, 2022 Automation has gained popularity among advertisers, as it removes steps from manual and tedious processes in the creation and targeting of ads, from search to display and video. Yet 73% of respondents participating in a study … Continue reading Automation For Advanced Ad Targeting And Creation Missing In Social Media Advertising
