Tag Archives: targeting

Nordstrom’s Evan Barocas On Targeting The Post-Channel Customer

Nordstrom’s Evan Barocas On Targeting The Post-Channel Customer by Nina Lentini , Staff Writer @Nina_Lentini, August 24, 2018 Consumers don’t think in channels. They just know how they want to shop. Nordstrom has re-engineered both its in-house programmatic buying and creative teams around maximizing retail and ecommerce options for different regions and individual customers. Evan Barocas … Continue reading Nordstrom’s Evan Barocas On Targeting The Post-Channel Customer →

Winning the Game with Content Targeting on YouTube

Youtube Marketing Strategy

Julie Neumark — July 18, 2018 Follow @julieneumark — July 18, 2018 4 ways brands can take advantage of the intersection of video streaming and gaming To talk about the convergence of video streaming and gaming as the catalyst for a new culture of creation would seem like a bit like a no-brainer to many. … Continue reading Winning the Game with Content Targeting on YouTube →

Targeting U.S. Hispanic Travelers During The Summer Will Help Your Sales Soar

Marketing Guide

Targeting U.S. Hispanic Travelers During The Summer Will Help Your Sales Soar by Craig Witt , Columnist, July 11, 2018 Summer is upon us, and Americans are getting ready to travel with family and friends. Perhaps no group is more ready to go than U.S. Hispanics. U.S. Hispanics represent more than $56 billion in leisure … Continue reading Targeting U.S. Hispanic Travelers During The Summer Will Help Your Sales Soar →

Is third-party data targeting more effective than contextual targeting?

Data Driven Techniques

A new report from performance marketing agency Roast and ad platform Teads tested whether the costs of user data targeting and of complying with GDPR are worth it. Barry Levine on June 29, 2018 Can contextual ad targeting work as well as interest- or occupation-based targeting? That question has become very relevant these … Continue reading Is third-party data targeting more effective than contextual targeting? →

Behavioral Targeting For Health Care Takes Twist To Prove ROI

Return On Investment - ROI

Behavioral Targeting For Health Care Takes Twist To Prove ROI by Laurie Sullivan , Staff Writer @lauriesullivan, June 11, 2018 Tomorrow Networks has developed a way to measure its pharmaceutical clients’ campaigns that goes beyond traditional digital metrics, which the company’s executives believes will work in other industries. The strategy increases the transparency and proves the … Continue reading Behavioral Targeting For Health Care Takes Twist To Prove ROI →

Google updates ‘Ad Settings’ to allow users to turn off targeting signals

Google Advertisement

Google is also extending ‘Why this ad?’ notices to all services that display Google Ads, including YouTube, Google Play, Gmail, Maps and partner websites and apps. Amy Gesenhues on June 15, 2018 Google has updated its Ad Settings feature to give users more options for limiting ad personalization and is expanding the “Why this … Continue reading Google updates ‘Ad Settings’ to allow users to turn off targeting signals →

Big New Video Targeting Tools Come With Big Costs

Video Tools

Big New Video Targeting Tools Come With Big Costs by Wayne Friedman , Staff Writer, June 8, 2018 New ways to target audiences also mean higher costs to marketers. Some silver lining here: Your media agency existing tools are still good place to start. “The agency tool kit is actually pretty good,” says Josh Martin, executive … Continue reading Big New Video Targeting Tools Come With Big Costs →

Ask the #SMXperts series — Advanced audience targeting

SEO Education

In this extended Q&A from SMX West, #SMXperts Jillian Nagle and Ben Wood look at creative ways to create audiences, leverage search and social and prevent customers from going to the competition. Debra Mastaler on June 8, 2018 The “Ask an #SMXpert” series continues the question-and-answer (Q&A) segment held during sessions at Search Marketing Expo (SMX) … Continue reading Ask the #SMXperts series — Advanced audience targeting →

Google Takes Conservative GDPR Approach, Confirms Consent Before Targeting Ads

Regulations

Google Takes Conservative GDPR Approach, Confirms Consent Before Targeting Ads by Laurie Sullivan @lauriesullivan, May 31, 2018 Google continues to take a conservative approach on the European Union’s General Data Protection Privacy Regulations — and it seems to be paying off. While most companies have been scrambling to comply with GDPR, The Wall Street Journal … Continue reading Google Takes Conservative GDPR Approach, Confirms Consent Before Targeting Ads →

Lawmakers Push To Ban Behavioral Targeting Of Kids Under 16

Regulations

Lawmakers Push To Ban Behavioral Targeting Of Kids Under 16 by Wendy Davis @wendyndavis, May 24, 2018 Lawmakers have launched a new push to prevent companies from using behavioral advertising techniques to target teens younger than 16. The “Do Not Track Kids Act,” re-introduced this week, would prohibit companies from collecting personal data, including location … Continue reading Lawmakers Push To Ban Behavioral Targeting Of Kids Under 16 →