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CFOs never waste a good crisis, and neither should marketers. Here’s how to protect your budget and use VOC to grow customer loyalty in a hard time. Constantine von Hoffman on April 9, 2025 The tariff war between the U.S. and the rest of the world is wreaking havoc on the economy. Consumer confidence … Continue reading In a world of tariffs and turmoil, marketing’s insight is a superpower
April 09, 2025 Is Christmas canceled? China seems to think so, blaming Trump’s tariffs BY Reuters Chinese producers of plastic Christmas trees and other festive decorations say orders from U.S. clients, which are crucial for their business, should have started to come in by now. But because of surging import tariffs, they haven’t. U.S. President Donald … Continue reading Is Christmas canceled? China seems to think so, blaming Trump’s tariffs
April 04, 2025 Stellantis to lay off 900 U.S. workers in ‘horrifying consequence’ of Trump’s tariffs BY Reuters Stellantis NV said on Thursday it was temporarily laying off 900 workers at five U.S. facilities and pausing production at one assembly plant each in Mexico and Canada, after U.S. President Donald Trump’s tariffs were announced. Trump broadened … Continue reading Stellantis to lay off 900 U.S. workers in ‘horrifying consequence’ of Trump’s tariffs
Tariffs, Economic Uncertainty, and How Businesses Can Adapt Chris Walton Mar 26, 2025 The global economy is experiencing significant challenges and uncertainties. Many countries are implementing tariffs and other trade measures in an effort to support domestic industries. However, the economic implications of these policies are complex. Understanding Tariffs and Their Impact … Continue reading Tariffs, Economic Uncertainty, and How Businesses Can Adapt
Another survey found 66% of U.S. consumers want business to cut CEO pay in response to tariff-related inflation. Constantine von Hoffman on March 7, 2025 Nearly all U.S. advertisers (94%) are worried about the impact of tariffs on ad spending, according to an IAB survey. Of those, 57% are “extremely concerned” and 37% are … Continue reading 94% of advertisers concerned tariffs will lead to cut in ad spending: IAB
January 10, 2025 The dream of an affordable car is dying—and tariffs could make it worse About a third of budget vehicles for the U.S. market are built in Mexico. BY Rob Walker Branded is a weekly column devoted to the intersection of marketing, business, design, and culture. If you’re in the market for a cheap new … Continue reading The dream of an affordable car is dying—and tariffs could make it worse
Steep tariffs could have a silver lining: They have the potential to end the current era of cheap, disposable clothing. BY Elizabeth Segran Step into Target, Walmart, or Old Navy and you’ll find a smorgasbord of $3 T-shirts, $12 dresses, and $20 sweaters. If you visit Temu, Shein, or Haul’s websites, you’ll find these items at … Continue reading Could Trump’s tariffs kill fast fashion?
June 19, 2024 Chinese automakers urge retaliatory tariffs on European gas-powered cars after the EU’s EV tariffs China’s auto industry ‘called on the government to adopt firm countermeasures (and) suggested that positive consideration be given to raising the provisional tariff on gasoline cars with large-displacement engines.’ BY Reuters Chinese automakers have urged Beijing to hike tariffs … Continue reading Chinese automakers urge retaliatory tariffs on European gas-powered cars after the EU’s EV tariffs
Eric Rosenberg — April 13, 2018 — April 13, 2018 GuenterPoyer / Pixabay Tariffs are a big topic in the news lately, as the United States, China, and other countries have been dragged into a debate on trade deficits, intellectual property theft, and other trade-related disagreements. Whatever you think of tariffs being right or wrong, … Continue reading What Tariffs Mean for Small Business
