Tag Archives: Taxonomy

How to transform your organization with a marketing taxonomy

Business Development

Implementing a taxonomy will help navigate the shift to new technologies and regulations, as well as unexpected brand safety challenges. Chris Wood on November 16, 2021 “The way that I would describe an enterprise-grade taxonomy is that, by definition, it’s anything within marketing, so it’s not just a tracking code, even though that’s a very … Continue reading How to transform your organization with a marketing taxonomy →

Website Taxonomy Guidelines And Tips: How Best To Organize Your Site

Website Guidelines

Columnist Shari Thurow explains the ins and outs of taxonomies and why creating and maintaining them should be a key part of your marketing strategy. Shari Thurow on May 8, 2015 Let’s play a word association game. Before we begin, clear your thoughts. Try to stay focused on this game only. Are you ready? What … Continue reading Website Taxonomy Guidelines And Tips: How Best To Organize Your Site →

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