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April 23, 2025 What Steve Jobs can teach us about rebranding BY David Placek A company’s corporate brand name should be its hardest working marketing asset. Nothing will be used more often or for longer than the company’s name. And in a world where competitors can copy almost everything else, they can’t duplicate your name. However, … Continue reading What Steve Jobs can teach us about rebranding
Gartner Maps Process To Teach GAI About Brands by Laurie Sullivan , Staff Writer @lauriesullivan, March 4, 2025 Lured by the potential of generative AI (GAI), many marketers struggle to adopt the technology and get the desired results within a budget. The models need to understand a company’s products and services, and what makes them appealing to … Continue reading Gartner Maps Process To Teach GAI About Brands
February 18, 2025 Kai Cenat plans to launch a ‘streaming university’ to teach aspiring creators The Twitch star announces plans for a weekend-long crash course, with influencers like MrBeast and Mark Rober set to teach classes. BY Eve Upton-Clark Kai Cenat is launching a “streaming university.” Cenat announced his plans during a February 13 stream, explaining … Continue reading Kai Cenat plans to launch a ‘streaming university’ to teach aspiring creators
CMOs must champion AI adoption in the enterprise, aligning AI initiatives with business priorities, empowering teams and navigating AI-related risks. Andrew Frank on September 9, 2024 This article was co-authored by Nicole Greene. Generative AI is opening the door for chief marketing officers (CMOs) to elevate their role in executive leadership. Marketing is at … Continue reading What marketing can teach the enterprise about AI
June 05, 2024 5 critical skills they didn’t teach you in college Want a job, grads? It’s time to look at more than just your degree. BY Nacho De Marco Congratulations, new college grads! You’ve worked hard. You’ve faced some remarkable challenges, including a global pandemic that shut down most of the world for long stretches … Continue reading 5 critical skills they didn’t teach you in college
Brands must prioritize owned marketing assets like websites and blogs to maintain control over their narratives and customer connections. RJ Licata on April 26, 2024 As one of the fastest-growing social media platforms of all time, TikTok is a creative, collaborative, high-engagement environment that reaches many demographics, drawing attention from marketers in all industries. … Continue reading What can a potential U.S. TikTok ban teach marketers?
April 06, 2024 5 things Larry David’s ‘Curb Your Enthusiasm’ can teach you about leadership (all don’ts) As Larry David’s long-running HBO series concludes, here’s how the curmudgeonly comedian made it a masterclass in how not to be a leader. BY Joe Berkowitz The world has changed a lot in the 24 years since Curb Your … Continue reading 5 things Larry David’s ‘Curb Your Enthusiasm’ can teach you about leadership (all don’ts)
By Christina Gnozzo January 13, 2024 Sports make up a tremendous part of the American psyche. According to the Aspen Institute’s State of Play 2023 report, 51% of U.S. children participate in youth sports. And nearly 160 million Americans watched live sports at least once per month last year. Inarguably, sports—whether played or followed—have … Continue reading 4 lessons boxing can teach workers about how to get ahead
By The Conversation January 12, 2024 After 13-year-old Willis Gibson became the first human to beat the original Nintendo version of Tetris, he dedicated his special win to his father, who died in December 2023. The Oklahoma teen beat the game by defeating level after level until he reached the “kill screen”—that is, the … Continue reading What the world’s most impressive feats of gaming can teach nongamers about achievement
Marketing needs to elevate itself from baked-in AI solutions and look at creating custom models based on their own data. Start with brand. Kim Davis on May 23, 2023 With many marketing organizations using solutions with artificial intelligence baked in, and many now scrambling to test use cases for readily available generative AI, Andrew Frank, … Continue reading It’s time to teach AI about your brand
