Tag Archives: Teach

Email marketers: Keep growing, but also take the time to teach others

Email Marketing Tips

Email marketing has a high burnout rate so to advance our industry, we must take more responsibility to educate our successors. Ryan Phelan on December 18, 2019 It has been a heck of a year for email marketers – not just professionally but for the industry at large. I’ve worked with an amazing collection of … Continue reading Email marketers: Keep growing, but also take the time to teach others →

What Prince Can Teach You About Ad Agency Business Development

Project Management

Tom Martin — September 4, 2019 Follow @TomMartin — September 4, 2019 From Wikimedia Commons, the free media repository Prince wasn’t just a great singer, he was also a great sales prospecting philosopher. Don’t believe me? Let’s look at two of his songs and how he contrasts the painful traditional ad agency business development process … Continue reading What Prince Can Teach You About Ad Agency Business Development →

Want a Fast, Flexible, and Focused Management Team? Teach Them to Iterate

Management Excellence

Ed Muzio — June 13, 2019 Follow @edmuzio — June 13, 2019 Boiled down to its essence, management is a system of managers operating in concert, constantly adjusting resources based on new information coming in to keep the business on target. It involves coordinating complex efforts, enabling group work, and constantly asking the question, “What’s … Continue reading Want a Fast, Flexible, and Focused Management Team? Teach Them to Iterate →

These 5 Brilliant TED Talks Will Teach You How to Be a Great Leader

Leadership Skills

Larry Kim — April 19, 2019 Follow @larrykim — April 19, 2019 Companies spend a crazy amount of money each year training their employees?—?on average, $ 1,208 per employee, as of 2013. A lot of time and resources are sunk into developing better leaders within organizations. But does it have to be such a process? … Continue reading These 5 Brilliant TED Talks Will Teach You How to Be a Great Leader →

What a year’s worth of publisher responses can teach you about digital PR

Marketing Guide

It’s important to understand the topics each publisher wants to cover – and then how to pitch that content – to earn the best response. Domenica D’Ottavio on March 20, 2019 at 8:00 am Most marketers agree that if you can get your content in front of the eyes of journalists at mainstream online publishers, … Continue reading What a year’s worth of publisher responses can teach you about digital PR →

Teach yourself about machine learning and artificial intelligence

Machine Learning

Shifting to data-driven marketing requires hiring or training staffers familiar with the latest technologies. Bolster your staff development with these free educational resources. Pamela Parker on November 28, 2018   Though you’ll hear near universal praise for data-driven decision-making, many companies haven’t yet been able to put such a strategy into practice. Why? Well, one … Continue reading Teach yourself about machine learning and artificial intelligence →

What Michael Pollan Can Teach Us About Email Marketing

Email Marketing Tips

James Glover — October 16, 2017 Follow @coherentpath — October 16, 2017 Pexels / Pixabay “What’s for dinner?” It’s the simple question that begins American author Michael Pollan’s famed book, “The Omnivore’s Dilemma,” and a seemingly simple one at that. However, things get a bit more complicated when he starts to explore the relationship between … Continue reading What Michael Pollan Can Teach Us About Email Marketing →

What Wartime Propaganda Posters Can Teach You About Sales Emails

Sales Leads

Heather R. Morgan — August 11, 2017 Follow @HeatherReyhan — August 11, 2017 Most of us are familiar with wartime propaganda art–those WWII-era posters with brightly colored slogans like, “I want YOU for the US Army” and “Smack ’em down! Fly with the US Marines!” But if you’re writing sales emails on a regular basis, … Continue reading What Wartime Propaganda Posters Can Teach You About Sales Emails →

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