Tom Chapman — July 7, 2017 Follow @ThemusingsofTC — July 7, 2017 In this era of social media mania, making a positive impact with your posts is more desirable than ever. Most of us will have felt the buzz of receiving likes and affirmative comments on our own personal social media content, something many marketers … Continue reading Building Social Currency: What Social Media Can Teach Us About e-Commerce Optimization
Contributor Jason Puckett summarizes a presentation from SMX Advanced 2017 on lessons learned from 11 years of conversion optimization. In it, speaker Ayat Shukairy explains what’s critical for the success of any A/B testing program. Jason Puckett on June 21, 2017 SMX Advanced has always featured the industry’s top talent discussing what they’re passionate … Continue reading Advanced testing: What 4,000 A/B tests can teach you
Columnist and Bitly senior content strategist Blaise Lucey recounts a circuitous user journey and discusses the lessons that marketers can learn from it. Blaise Lucey on May 26, 2017 Kathy Hutchins / Shutterstock.com My mom likes Bruno Mars. She also likes to hike and run. So she was excited when she got an iPod … Continue reading What a 32-step journey to a Bruno Mars album can teach marketers and tech companies
Alan Rita — March 20, 2017 — March 20, 2017 When you dig deep enough, you will always uncover a unique story behind every successful brand. Entrepreneurs and small business owners often look to different elements in everyday life for inspiration when it comes to building and running a business, whether it’s the need to … Continue reading What Hollywood Can Teach Entrepreneurs About Running Successful Businesses
Candace Huntly — January 31, 2017 Follow @SongBird_TO— January 31, 2017 Your competitors are likely at different stages in their development than you are. Maybe you launched a year ago and they are a legacy brand that you are chasing that has been in business for 60 years. Or perhaps you had a competitor enter … Continue reading 6 Things Your Competitors Can Teach You About Your Business
Alexa Rees — November 20, 2016 — November 20, 2016 If you run a Facebook account for your business, Facebook Insights should be your best friend. This handy tool allows you to analyze and learn loads about the demographics of your page, and how well your posts are performing. A solid understand of your page … Continue reading 3 Things Facebook Insights Can Teach You
by Kevin Ho Follow @mayoshrimpOctober 6, 2016 With death defying stunts, movie grade production quality, and a relentless drive to continually push the boundaries of how we define a brand, Red Bull has proven to be one of the 21st century’s marketing greats. Yet most marketers don’t have even close to the marketing budget that … Continue reading 5 Lessons Red Bull Can Teach About How to Optimize a Facebook Page
by Andrew Raso Follow @andrewraso1September 23, 2016 At this point, you’ve probably heard about the benefits of marketing automation for business. For example, it can lead to a 451% increase in qualified leads. Marketing automation adoption has skyrocketed, and with it comes a learning curve. According to research by SiriusDecisions, 85% of B2B marketers feel … Continue reading 10 Free Resources That’ll Teach You Marketing Automation
by Elle Morgan Follow @woopraSeptember 23, 2016 The life of a musician is riddled with all breeds of feedback – from positive and constructive to downright negative. While most of us aren’t receiving feedback beneath the same limelight in our professional careers, it also comes in all shapes during our day-to-day interactions. How we respond … Continue reading 3 Things Rockstars Can Teach Us About Accepting Feedback
Columnist Ryan Shelley believes that good long-tail keyword targeting is all about knowing your audience — something Netflix excels at. Ryan Shelley on September 21, 2016 Anyone who has ever used Netflix knows about their very obscure categories. Categories like “Imaginative Time Travel Movies From The 1980s,” “Understated Detective TV Shows” and “Witty Dysfunctional … Continue reading What Netflix can teach us about long-tail keyword research
