Brittany HurlburtJuly 22, 2015 By now I am sure you have heard about the Darth Vader selfie story that has been making its way around the interwebs since early May. If you haven’t, it just goes to show how quickly something can be picked up on social media, regardless if the facts are accurate, and … Continue reading What Darth Vader Can Teach You About Your Social Media Strategy
Blake HarrisJuly 10, 2015 In honor of Shark Week (and a love of all things animated), we picked our favorite animated sharks—the trio from Finding Nemo—to see what they could teach us about Explainers. For those who haven’t seen the movie, please stop reading this and rectify that immediately. We’ll wait. [waiting] [waiting…] [fantasizing about … Continue reading What Animated Sharks Can Teach Us About Explainers
Blake HarrisJune 15, 2015 On the surface, there might appear to be little in common between blockbuster movies and effective explainers. But, at their core, both are just vehicles for telling a story. And with Jurassic World raking in an estimated $ 511.2 million in the box office this past weekend, we thought it might … Continue reading What the Success of Jurassic World Can Teach Us About Making Explainer Videos
Daniel BurrusJune 12, 2015 Given the transformational changes taking place in every industry, if you received a Ph.D. ten years ago it means you used to know a lot. The need to learn new things, regardless of your age or position in an organization has never been more important and represents a powerful key to … Continue reading Teach A Man To Fish: Training vs. Education
Tea SilvestreMay 9, 2015 How can a rock supergroup who broke up 45 years ago help you tell the story of your business? Turns out, they can teach you a lot. I’m a huge Beatles fan, even though they split up before I was born (which would come as a surprise to my 7-year-old, who … Continue reading What The Beatles Can Teach You About Telling A Story With Your Home Page
Sarah GreesonbachMay 8, 2015 There are a number of legitimate ways to approach a website redesign. Many companies start with customer and website design trend research, as well as taking a look at how the technical side of website design has changed over the years. But when the time comes to start a website redesign, … Continue reading What Can Your Competitors Teach You About Website Redesign?
Miguel ConnerMay 5, 2015 They say everyone is Irish on St. Patrick’s Day. Some are more Irish than others, though, and some have made a career of maximizing their aspects to the stratospheres of success. I’m talking about U2, an act that could easily teach all companies about branding in the loud arenas of content … Continue reading 5 Lessons U2 Can Teach Us About Marketing (Infographic)
InklyoMarch 21, 2015 In 2010, Simon Sinek’s TED talk about the Golden Circle of marketing took intellectuals and business-minded Internet audiences by storm. Labeled like something out of Greek mythology and sounding at first like holistic cutesy talk, the Golden Circle is actually grounded in specific behavioral science, and it quickly transfixed audiences. Sinek’s theory … Continue reading What Your Competitors Can Teach You About Website Optimization
How does Super Bowl advertising impact brand perception? Columnist Rick Miller shares insights from social data about Loctite, Nationwide Insurance and McDonald’s. Rick Miller on February 27, 2015 On Super Bowl Mondays — after games go in the history books and uneaten cheese dip goes in the trash — media wonks and marketing pundits take … Continue reading What Advanced Social Analytics Teach Us About The Long-Term Impact Of Super Bowl Advertising
InklyoFebruary 12, 2015 Wait, did she just say kids can teach us about conversion rate optimization (CRO)? Does she actually think that children can fathom the mysterious world of A/B testing and landing pages? That they have the capacity to navigate the jumble of red buttons versus blue ones, the seemingly arbitrary changes that result … Continue reading 8 Awesome Things Kids Can Teach Us About Conversion Rate Optimization
