Jennifer KardellMarch 14, 2015 Have You Considered Volunteering With And Mentoring Marketing Students? Maybe You Should. One of the greatest things about social media is how busy it keeps us, whether it’s entertaining us for hours with mindless scrolling of the news feeds on Twitter, Facebook and Instagram or researching the constant change in new … Continue reading Teaching The Next Generation Of Social Media Marketers
By Tommy Landry, Published November 13, 2014 When I went to business school (more years ago than I will voluntarily admit), our marketing coursework focused heavily on the basics. For example, we spent a great deal of time digging into the Four P’s (Product, Price, Placement, Promotion). While the basics of marketing are absolutely still … Continue reading What Marketing Schools Should REALLY Be Teaching Students
By Dave Brock, Published November 6, 2014 I recently wrote about Teaching Our Customers To Buy. In the article I mentioned the importance of customers selling within their own organizations. To many, that’s an unnatural, detestable act. After all, if they wanted to sell, they’d be sales people, wouldn’t they? “Selling,” internally, is critical to … Continue reading Teaching Our Customers To Sell
By Dave Brock, Published November 1, 2014 By now, at least if you’ve been reading the literature on selling, we know the importance of Insight, Commercial Teaching/Learning, or whatever you call it. The focus of these are to help the customer realize there are opportunities they may be missing. There are opportunities to grow, to … Continue reading Teaching Our Customers To Buy
By Nick Toman, Published October 23, 2014 In many ways the single biggest challenge in B2B sales today isn’t so much a selling problem as it is a buying problem. Today’s sales rep must deal with an increasing number of customer stakeholders involved in purchase decisions. While it’s the new reality – building consensus amongst … Continue reading It’s Not You, It’s Them: Teaching Customers How to Buy
It is never too early to teach kids about personal finance. Many elementary schools are coaching children about money. They encourage students to set up a store of their choice and allow them to ‘do business’ with one another. Fake money and creative imaginations have gone a long way. These children see the results of … Continue reading Teaching Your Kids About Personal Finance
This piece comes to us courtesy of Stateline, where it was originally published. Students paid attention when Mark Ingram, former Alabama Crimson Tide star and current running back for the New Orleans Saints, showed up at Calera High School outside of Birmingham. Ingram and Alabama state Treasurer Young Boozer unveiled a free educational videogame called … Continue reading States Lag in Educating Students About Personal Finance
