Focus your efforts and amplify your results with these practical tips for implementing account-based marketing. Brianna Miller on August 19, 2024 Reaching your B2B audience gets challenging each year as competition increases and digital trends evolve. New technologies and changing buyer behaviors demand that marketers stay adaptable and innovative. For small teams, account-based marketing … Continue reading The small B2B marketing team’s guide to ABM
August 11, 2024 Overworked managers keep ghosting their teams As managers struggle under heightened pressure to do more with less, their staff are feeling ignored, and checking out. The vicious cycle is documented across numerous studies and surveys which suggest an increasingly fast-moving and complex business environment is causing senior leaders to put greater pressure … Continue reading Overworked managers keep ghosting their teams
May 29, 2024 How to transition nontechnical teams to use GenAI Generative AI can be scary to some, so use these tips to help employees understand and adopt it. BY Genefa Murphy Like the internet and cloud computing before it, generative AI (GenAI) is forever changing the way we work and do business, so much so … Continue reading How to transition nontechnical teams to use GenAI
And how much does it matter if they don’t? Mike Pastore on April 29, 2024 If you thought tech’s post-COVID letdown, marked by higher interest rates, widespread layoffs and consolidation, would put an end to marketers’ “shiny object syndrome,” it looks like you were wrong. Shiny object syndrome is most often diagnosed when money … Continue reading Do CMOs really understand how their teams use martech?
April 23, 2024 Experts weigh in on the best way to prepare teams for AI Strategies to empower workers to build skills in AI from leaders across industries. BY Featured The rapid workplace adoption of artificial intelligence demands new skills and a totally fresh approach to preparing your team. Circumventing the growing pains of AI calls … Continue reading Experts weigh in on the best way to prepare teams for AI
April 20, 2024 If leaders want to be trusted, they need to trust their teams In her new book, Blaire Palmer argues that before you can create trust, you must be willing to trust. BY Blaire Palmer In 2022, according to Gallup, only 20% of workers strongly agreed with the statement “I trust the leadership of … Continue reading If leaders want to be trusted, they need to trust their teams
Google Consolidates Teams To Accelerate AI In Products by Laurie Sullivan , Staff Writer @lauriesullivan, April 19, 2024 Alphabet and Google Chief Executive Officer Sundar Pichai has announced changes to Google’s workplace structure to help the company develop artificial intelligence (AI) products and services faster.On Thursday, Pichai said in a blog that the models, research and … Continue reading Google Consolidates Teams To Accelerate AI In Products
The cookieless future demands teamwork. Learn the importance of cross-functional collaboration for marketers, IT professionals and beyond. Melissa Reeve on March 15, 2024 The shift away from third-party cookies represents a significant change in how advertisers and businesses collect and use data. The change isn’t just a technical issue but will require unprecedented cross-functional collaboration. … Continue reading Navigating the cookieless future with cross-functional teams
Agile teams have always been about the people, but AI is now disrupting human teams. Learn how to work with these non-human team members. Stacey Ackerman on February 7, 2024 I remember when the web was brand new, unknown and scary to many people. The company I worked for was extremely traditional and vowed never … Continue reading How agile marketing teams can work with AI
Integrate with RevOps to drive campaign success. Understand sales processes and align tracking to convert digital marketing into revenue. Greg Manfre on January 22, 2024 Imagine this: Your agency has created a clear and effective digital marketing plan. You have worked closely with the client, prepared all the necessary content, assets and targeting, and are … Continue reading Why agencies need to work closely with client RevOps teams
