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March 10, 2025 The challenges and advantages of managing global teams BY Sagar Khatri Today, no matter where you are in the world, it’s not unusual to find yourself working alongside an analyst from Amsterdam, a strategist from San Francisco, or a designer from Dubai. As companies look increasingly further afield for workers, they unlock a … Continue reading The challenges and advantages of managing global teams
Making the right business decisions just got easier. Here’s how AI helps teams stay ethical, efficient and effective. Mark Stouse on February 18, 2025 AI is driving a radical shift in how go-to-market (GTM) teams navigate an increasingly complex landscape of fiduciary responsibility. Sales, marketing, customer success and channel partnerships are no longer siloed … Continue reading AI is transforming GTM teams into fiduciary powerhouses
February 12, 2025 A match made in margarita heaven: Chili’s teams up with Lifetime for a made-for-TV holiday movie The casual-dining restaurant chain and cable network will debut a 15-minute TV short film called “I’ll Be Home For National Margarita Day.” BY John Kell Chili’s is celebrating National Margarita Day this month with a new romcom … Continue reading A match made in margarita heaven: Chili’s teams up with Lifetime for a made-for-TV holiday movie
Helping others to be the best they can be is a vital part of what leading a great team is all about. BY Steve Vamos I often ask people this question about the performance of the team they work on: Rate out of 10 (1 being low, 10 being high) how well your team is performing relative … Continue reading The 3 attributes that set great teams apart
See how the martech COE’s execution team harmonizes technical and creative skills to craft targeted, effective marketing experiences. Venkatraman Kannan on November 11, 2024 A martech center of excellence (COE) bridges strategy and execution, turning marketing ideas into powerful customer experiences. Central to this is the execution team — a skilled group that includes … Continue reading The execution team’s role in a martech center of excellence
Make your next event a cohesive, company-wide success. This framework aligns teams, builds momentum and drives measurable outcomes. Lisa Shaw on October 21, 2024 It’s crunch time: eight weeks until your flagship conference. Sales and events aren’t even on the same page. Customer success is scrambling to find reference customers for panels. Product marketing … Continue reading How to align teams early with a strategic event workshop
Focus your efforts and amplify your results with these practical tips for implementing account-based marketing. Brianna Miller on August 19, 2024 Reaching your B2B audience gets challenging each year as competition increases and digital trends evolve. New technologies and changing buyer behaviors demand that marketers stay adaptable and innovative. For small teams, account-based marketing … Continue reading The small B2B marketing team’s guide to ABM
August 11, 2024 Overworked managers keep ghosting their teams As managers struggle under heightened pressure to do more with less, their staff are feeling ignored, and checking out. The vicious cycle is documented across numerous studies and surveys which suggest an increasingly fast-moving and complex business environment is causing senior leaders to put greater pressure … Continue reading Overworked managers keep ghosting their teams
May 29, 2024 How to transition nontechnical teams to use GenAI Generative AI can be scary to some, so use these tips to help employees understand and adopt it. BY Genefa Murphy Like the internet and cloud computing before it, generative AI (GenAI) is forever changing the way we work and do business, so much so … Continue reading How to transition nontechnical teams to use GenAI
And how much does it matter if they don’t? Mike Pastore on April 29, 2024 If you thought tech’s post-COVID letdown, marked by higher interest rates, widespread layoffs and consolidation, would put an end to marketers’ “shiny object syndrome,” it looks like you were wrong. Shiny object syndrome is most often diagnosed when money … Continue reading Do CMOs really understand how their teams use martech?
