Tag Archives: Teams

The execution team’s role in a martech center of excellence

See how the martech COE’s execution team harmonizes technical and creative skills to craft targeted, effective marketing experiences. Venkatraman Kannan on November 11, 2024   A martech center of excellence (COE) bridges strategy and execution, turning marketing ideas into powerful customer experiences. Central to this is the execution team — a skilled group that includes … Continue reading The execution team’s role in a martech center of excellence

How to align teams early with a strategic event workshop

Make your next event a cohesive, company-wide success. This framework aligns teams, builds momentum and drives measurable outcomes. Lisa Shaw on October 21, 2024   It’s crunch time: eight weeks until your flagship conference. Sales and events aren’t even on the same page. Customer success is scrambling to find reference customers for panels. Product marketing … Continue reading How to align teams early with a strategic event workshop

The small B2B marketing team’s guide to ABM

Focus your efforts and amplify your results with these practical tips for implementing account-based marketing. Brianna Miller on August 19, 2024   Reaching your B2B audience gets challenging each year as competition increases and digital trends evolve. New technologies and changing buyer behaviors demand that marketers stay adaptable and innovative. For small teams, account-based marketing … Continue reading The small B2B marketing team’s guide to ABM

Overworked managers keep ghosting their teams

August 11, 2024 Overworked managers keep ghosting their teams As managers struggle under heightened pressure to do more with less, their staff are feeling ignored, and checking out. The vicious cycle is documented across numerous studies and surveys which suggest an increasingly fast-moving and complex business environment is causing senior leaders to put greater pressure … Continue reading Overworked managers keep ghosting their teams

Experts weigh in on the best way to prepare teams for AI

April 23, 2024 Experts weigh in on the best way to prepare teams for AI Strategies to empower workers to build skills in AI from leaders across industries. BY Featured The rapid workplace adoption of artificial intelligence demands new skills and a totally fresh approach to preparing your team. Circumventing the growing pains of AI calls … Continue reading Experts weigh in on the best way to prepare teams for AI

Google Consolidates Teams To Accelerate AI In Products

Google Consolidates Teams To Accelerate AI In Products by Laurie Sullivan , Staff Writer @lauriesullivan, April 19, 2024 Alphabet and Google Chief Executive Officer Sundar Pichai has announced changes to Google’s workplace structure to help the company develop artificial intelligence (AI) products and services faster.On Thursday, Pichai said in a blog that the models, research and … Continue reading Google Consolidates Teams To Accelerate AI In Products