Tag Archives: Teams

Drift launches features to support sales teams

Sales Techniques

Conversational marketing and sales platform Drift looks to help sales teams in a time of turnover and burnout. Kim Davis on October 14, 2022 Amid market volatility, tightening budgets and widely observed burnout and turnover among sales organizations, conversation cloud platform Drift has announced four new features aimed at helping sales achieve pipeline goals. Data … Continue reading Drift launches features to support sales teams →

IT Teams Should Have More Accountability For Marketing ROI, Study Says

Marketing ROI

IT Teams Should Have More Accountability For Marketing ROI, Study Says by Laurie Sullivan  @lauriesullivan, September 9, 2022 Marketing and information technology are increasingly becoming integrated. Experts say that as artificial intelligence is increasingly being used and ad targeting is relying more on automation, combining the two departments or drawing a strong link from one … Continue reading IT Teams Should Have More Accountability For Marketing ROI, Study Says →

Notion overhauls search and document sharing to attract bigger teams

Search Trends

By Jared Newman   August 29, 2022   Notion has just launched a handful of new features for its modern document editor, all of which are aimed at bringing onboard bigger businesses. The update includes a long-overdue overhaul to document search, along with a new sharing function called “Teamspaces” that gives organizations more control over … Continue reading Notion overhauls search and document sharing to attract bigger teams →

Twitter merges misinformation and spam teams following whistleblower claims

Twitter News

Whistleblower accuses Twitter of being ‘grossly negligent’ towards security The former Twitter head of security also says Twitter prioritizes user growth over reducing spam. M. Moon @mariella_moon   Dado Ruvic / reuters Peiter “Mudge” Zatko, Twitter’s former head of security, says the company has misled regulators about its security measures in his whistleblower complaint that … Continue reading Twitter merges misinformation and spam teams following whistleblower claims →

Study: Marketing automation teams mired in execution, neglecting strategic priorities

Marketing Automation

A study of Marketo users shows nearly 75% of respondents execute more than 30 campaigns in a year and 74% manage a team of 0-3 employees.  Vivien Leung on August 8, 2022 A recent study of senior Marketo managers reveals their marketing automation teams are small, highly productive and focus predominantly on executing campaigns.  Nearly … Continue reading Study: Marketing automation teams mired in execution, neglecting strategic priorities →

How work management tools are connecting marketing teams and processes

Work Management Apps

Vendors are now creating market-centric work management systems. Chris Wood on July 19, 2022 Work management tools have become an efficient way for marketers to complete tasks and collaborate with other people. Customizable work management systems give businesses of all sizes the ability to build out the right workflows to match their organization’s needs. And … Continue reading How work management tools are connecting marketing teams and processes →

Report: In-House Creative Teams To Up Involvement In Strategy, Increase Digital Capabilities

Digital Transformation

Report: In-House Creative Teams To Up Involvement In Strategy, Increase Digital Capabilities by Fern Siegel , July 8, 2022 A new survey of creative and marketing professionals outlined their specific challenges and opportunities. Some 57% say their creative team functions as an in-house agency and is regularly involved in strategy. That’s according to Lytho’s 2022 … Continue reading Report: In-House Creative Teams To Up Involvement In Strategy, Increase Digital Capabilities →

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