Tag Archives: Teams

Microsoft Among The Top Teams Leading Growth Of Artificial Intelligence

Microsoft Among The Top Teams Leading Growth Of Artificial Intelligence by Laurie Sullivan , Staff Writer @lauriesullivan, June 9, 2022 Microsoft ranks among the largest companies with the fastest-growing artificial intelligence (AI) team during the past three months, according to data released by Vectice, a company focused on data science. With nearly 500 AI experts hired since … Continue reading Microsoft Among The Top Teams Leading Growth Of Artificial Intelligence

7 tools that will help your teams work better together

By Steph Knapp—Zapier May 24, 2022 Is the secret to better human-to-human collaboration…robots? Not in the borderline-scary AI and metal-exterior variety, no. But technology and automation can absolutely help humans work together better. The right collaboration tech stack lets your team capture, organize, and use ideas and information efficiently, so there’s less human conflict and … Continue reading 7 tools that will help your teams work better together

4 strategies to help marketing teams improve workflow and collaboration

Remote work challenges become assets when workflow is transformed digitally. Chris Wood on May 25, 2022 There’s nothing virtual about the sea change marketing teams have experienced in the last two years. The fact that marketers are working remotely over digital channels is a very concrete reality calling for new approaches to workflow. Here are … Continue reading 4 strategies to help marketing teams improve workflow and collaboration

Create a B2B GTM strategy that buyers, execs and revenue teams love

Your GTM strategy and the core ingredients must be constantly optimized and evaluated for impact by key stakeholders. Scott Vaughan on May 19, 2022 “What is the right go-to-market (GTM) strategy(ies) for our business?”  This is a common question being debated and discussed across the C-suite today (note: not just in sales and marketing meetings). … Continue reading Create a B2B GTM strategy that buyers, execs and revenue teams love

How product analytics can unite marketing and product teams to boost customer lifetime value

Uncover the most valuable metrics to understand customer engagement with mobile apps and other digital products. Chris Wood on May 19, 2022 Although digital channels are proliferating, calling marketers to step up efforts like content production and omnichannel orchestration, for some brands, more customer activity is being consolidated in one place – the mobile app, … Continue reading How product analytics can unite marketing and product teams to boost customer lifetime value

This former Apple executive says leaders should draw their power from their teams

By Gary Hamel and Michele Zanini   April 22, 2022 What does it mean to be a “leader?” In most organizations, the term is applied, indiscriminately, to anybody in a management role. However, only having subordinates doesn’t make you a leader. Research from Gallup shows that the single biggest predictor of engagement scores is the … Continue reading This former Apple executive says leaders should draw their power from their teams

5 things martech leaders wish their teams knew

Listening to leadership’s perspective may help martech practitioners overcome day-to-day challenges. Darrell Alfonso on April 20, 2022 There’s something we don’t often talk about in martech: the growing disconnect between martech leaders and practitioners. Many practitioners, the ones managing technology day-to-day, are working overtime to deliver projects and keep the marketing lights on. When this … Continue reading 5 things martech leaders wish their teams knew

How building a culture of creative collaboration can supercharge your teams

By Chris Deaver and Ian Clawson   March 28, 2022 Where do we go next in a Great Resignation world? The data’s telling us people aren’t just leaving for more money. They’re leaving toxic cultures.     As the dust builds on ping-pong tables, and the free food sits uneaten, leaders are left to wonder: “What levers … Continue reading How building a culture of creative collaboration can supercharge your teams