Gleb Tsipursky November 5, 2021 “I don’t see how we can replace the serendipitous innovation advantage of hallway conversations. At least a third of our best innovation ideas come from serendipitous conversations, which then morph into brainstorming sessions. We’ve had almost no such serendipitous conversations in the many months of lockdowns. If we don’t return … Continue reading Serendipitous Innovation Advantage for Hybrid and Remote Teams
This agile marketing technique can help your team deliver bite-sized chunks of value. Stacey Ackerman on November 1, 2021 at 10:19 am Agile marketing is all about getting valuable work to customers quickly. So instead of thinking about work as the whole cake, think about ways that you can slice the work smaller (and have … Continue reading Infographic: Story splitting for marketing teams
Gleb Tsipursky November 1, 2021 Organizations will need to pivot their corporate culture if they wish to survive and thrive in the world of virtual collaboration after the pandemic. The most important changes will stem from the wide-scale and permanent shift to hybrid and fully-remote modes of working. If you enjoy video, here’s a videocast … Continue reading Effective Virtual Collaboration for a Thriving Culture in Hybrid and Remote Teams
Ido Wiesenberg October 29, 2021 Business executives have much more power than they realize when it comes to business operations, because team morale rests on their shoulders. It goes without saying that there is a direct connection between team empowerment, with general job satisfaction, performance, and commitment to the company itself. Then of course, there … Continue reading Here’s How Executives Should Empower Teams to Boost Business Results
Generating buyer interest relies on the combined efforts of marketing and sales. Corey Patterson on October 28, 2021 “Basically, intent data allows marketing and sales teams to focus on the accounts that are in the market for a product or solution,” said Dan Tabaran, CMO of account-based advertising company N.Rich, in his recent MarTech presentation. … Continue reading 3 ways marketing and sales teams can generate buyer interest
This free e-book explains why the best agile marketing teams don’t just tackle a process, but adopt principles and values of agile that lead to culture change. Henry Powderly on October 27, 2021 A lot of marketers like you have seen their companies trying to embrace agile marketing, but many struggle with how to apply … Continue reading Introducing MarTech’s guide to agile marketing for teams
Gleb Tsipursky October 9, 2021 “Our software engineers and product designers need to go back to the office full-time. Otherwise, we’re going to lose our competitive advantage in innovation.” That’s what Saul, the Chief Product Officer of a 1,500-employee enterprise software company, said at the start of the company’s planning meeting on the post-vaccine return … Continue reading Virtual Brainstorming for an Innovation Advantage for Hybrid and Remote Teams in the Future of Work
Haiden Hibbert October 7, 2021 It’s no secret that the world has changed over the course of the pandemic, including the ways we work. More and more employers are switching to at least a hybrid remote work setup, and while there are many benefits to this, you might face some new challenges when managing remote … Continue reading Tips for Managing Remote Teams: 3 Secrets to Success
Tom Whatley August 19, 2021 Businesses looking to expand their reach online should consider setting up an employee advocacy program. Turning employees into advocates can shorten the sales cycle, boost growth, and help your team differentiate from the crowd. But, only 17% of businesses have implemented a formal, comprehensive policy. Allowing your employees to represent … Continue reading Employee Advocacy: Empowering Your Teams on Social Media
Matt Poepsel July 7, 2021 As it’s becoming safe to return to corporate offices, many employers are offering workers the choice to fully return, remain fully remote, or “float” between these two work environments. A flexible work policy emphasizes employee choice and promotes a much-needed healthy work-life balance. It also presents a significant challenge for … Continue reading Got 10 in the Room and 10 on the Zoom? Tips for Leading Hybrid Teams
