Hudson Hawks: How A Promising Agency Tech Startup Struck Out With Holding Cos., Stiffed Lots Of People by Joe Mandese @mp_joemandese, August 24, 2023 This story begins with a string board, because that’s how it was pieced together and it’s the best way to illustrate it for you. I’d been covering promising agency tech startup … Continue reading Hudson Hawks: How A Promising Agency Tech Startup Struck Out With Holding Cos., Stiffed Lots Of People
Ad Tech Rediscovering Ukraine At IT Arena This Fall by Dave Morgan , Featured Contributor, August 24, 2023 One of the world’s most important technology events, IT Arena, will be kicking off in Lviv, Ukraine on Sept. 29. The three-day conference will be celebrating its 10th anniversary. This year’s event is particularly important as it … Continue reading Ad Tech Rediscovering Ukraine At IT Arena This Fall
By Michael Grothaus August 25, 2023 It’s been another bad week when it comes to layoff announcements. First, Juul said it was cutting nearly 30% of its workforce. Now, T-Mobile has followed suit, announcing that it plans to cut 5,000 jobs by the end of next month, reports NPR. The job cuts will affect … Continue reading T-Mobile will lay off 5,000 U.S. workers in corporate and tech roles
Some best practices for B2B marketers on how to use get the most from your ABM technology both directly and indirectly. Chris Wood on August 23, 2023 Developing a solid strategy will help your organization use new ABM technology effectively. In fact, strategy should come first. The technology piece comes at the end of that … Continue reading How to get more ROI from your ABM tech
By Doug Aamoth July 31, 2023 Even if you’re not familiar with the term “Big Five” as it relates to tech companies, you know the five companies themselves: Amazon, Apple, Google, Meta (née Facebook), and Microsoft. And if you’re looking for a job from one of these companies, boy are there a ton of … Continue reading The ‘Big Five’ tech giants have 700+ remote jobs open right now
With hackajob marketing technologists and tech workers in general can expect employers to apply to them rather than vice versa. Kim Davis on July 20, 2023 “We flip the model, so rather than a candidate applying to the job, the company applies to the engineer.” That’s Mark Chaffey, co-founder and CEO of Hackajob, a London-based … Continue reading If every company is now a technology company, how should they hire tech talent?
Ad Tech Firm Deploys AI Solution Tying Ads To Sales Without Collecting New Consumer Data by Laurie Sullivan @lauriesullivan, July 13, 2023 As marketers struggle to find data and signals to target consumers, Albert AI is releasing new AI-based technology that ties offline marketing with online sales. The move comes as Apple released new betas of … Continue reading Ad Tech Firm Deploys AI Solution Tying Ads To Sales Without Collecting New Consumer Data
Tax Sites Shared Sensitive Data With Tech Companies, Lawmakers Say by Wendy Davis @wendyndavis, July 12, 2023 Popular online tax preparation services shared “millions” of users’ sensitive information with Meta, Google, and other tech companies according to a new report released this week by Democratic lawmakers. The report focuses on tools such as the Meta … Continue reading Tax Sites Shared Sensitive Data With Tech Companies, Lawmakers Say
Here’s how IAB Tech Lab’s guidance and specifications are paving the way for DCR security and interoperability. Chris Wood on July 12, 2023 IAB Tech Lab has released a finalized first version of guidance and standards for data clean rooms (DCRs). The emerging technology is used by marketers to securely enhance first-party data and help … Continue reading IAB Tech Lab’s updated data clean room standards: What marketers need to know
European Union passes landmark laws to rein in big tech Daniel Cooper @danielwcooper Today, after months of negotiations and procedural hurdles, the European Union has passed a pair of landmark bills designed to rein in Big Tech’s power. The Digital Markets Act and Digital Services Act are intended to promote fairer competition, … Continue reading Tech giant ‘gatekeepers’ must comply with all of the EU’s new digital market rules
