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These tools do more than automate outreach. See how marketing can turn them into a growth engine for better results. Natalie Jackson on February 10, 2025 Sales enablement technologies like Seismic, Outreach, Salesloft and Salesforce’s Sales Engagement evolved to automate outbound selling. These tools help sales teams stay on track with their pipeline, timing … Continue reading Why marketing should own sales enablement technologies
March 25, 2024 These 3 technologies are reinventing Silicon Valley yet again Once the tech industry gets through its current wave of layoffs and disruption, it could enter its biggest boom period ever. BY Tim Bajarin Not only have I had the privilege of working in and covering Silicon Valley for the past 40 years, … Continue reading These 3 technologies are reinventing Silicon Valley yet again
Discover real-world approaches to adapt your marketing, from leveraging AI chatbots to content repurposing and upskilling teams. Stephanie Miller on March 7, 2024 The marketing technology landscape is rapidly evolving, driven by advancements in AI, personalization and an ever-increasing number of tools and platforms. While this constant innovation presents exciting opportunities, it also poses challenges … Continue reading 5 practical marketing tactics to accommodate new technologies and AI
Future-Proofing Your Website: Adapting to 2024 Web Technologies and Trends Matt Dorman / Last Updated: Jan 9, 2024 Emerging web technologies are changing the way CTOs think about the websites of the future. Globally, forward-thinking companies understand the need to adopt and adapt to tech advancements. They have to in order to reach consumers … Continue reading Future-Proofing Your Website: Adapting to 2024 Web Technologies and Trends
Basis Technologies Lays Off Employees As It Restructures by Laurie Sullivan @lauriesullivan, February 21, 2023 Add Basis Technologies, which provides cloud-based workflow automation and business intelligence, to the list of ad-tech companies that are laying off employees. The company about two weeks ago quietly laid off some 4% of its workforce, about 40 team members … Continue reading Basis Technologies Lays Off Employees As It Restructures
Important Technologies and Developments Shaping the Future of Fintech Deanna Ritchie / 20 Jul 2022 Fintech is rapidly advancing. No matter who you are or what industry you’re in, it’s worth paying attention to the latest developments. In case you aren’t already familiar, “fintech” is a combination of the words “financial technology.” It refers … Continue reading Important Technologies and Developments Shaping the Future of Fintech
Basis Technologies Partners With NOBL Media To Stop Ads From Running On Russian Propaganda Sites by Laurie Sullivan @lauriesullivan, March 18, 2022 Advertisers have a responsibility to fund the free internet, but they also have a responsibility to their customers and their firms to ensure that the sites they support are free of misinformation and … Continue reading Basis Technologies Partners With NOBL Media To Stop Ads From Running On Russian Propaganda Sites
Tech Stack Headaches: B2B Marketers Face Hurdles When Adding Technologies by Ray Schultz , Columnist, January 8, 2021 B2B marketers are seem reasonably satisfied with their tech stacks. But they face challenges when adding new systems, according to Marketing Technology Implementation From the B2B Perspective, a study by RollWorks, in partnership with Ascend2. Of the … Continue reading Tech Stack Headaches: B2B Marketers Face Hurdles When Adding Technologies
Lovepreet Dhaliwal September 23, 2020 Technology is evolving every day. Are you? Nowadays, digital acceleration is a priority across sectors. I believe the industry that has been slow to adopt technology will see it as a key enabler to recover from the economic disruption caused by the COVID-19 pandemic. With the constant evolution of technology, … Continue reading Top 5 Strategic Technologies to Invest in 2021
Vincenzo Cirillo September 22, 2020 In recent years a growing number of companies have realized that the supply chain is not just a cost, that of bringing products to the end customer. Instead, they have realized that it can become an important element of competitiveness, with which they can differentiate themselves from competitors, position themselves … Continue reading Supply Chain Increase the Competitiveness of Your Company: Technologies and Strategies
